位寻 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 位寻's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 位寻.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 位寻
App Name : 位寻
Logo：
OS : Android
Network : 爱奇艺,快手,WIFI万能钥匙
Developer : 上海数查科技有限公司
Publisher : 愛奇藝(手機舊版)–熱播連續劇線上看,戏曲多多,今日头条,乞丐皇帝,极速清理管家轻量版,PPTV聚力视频,同桌大作战,汤圆创作
Total creative ads during the time period : 297
Duration : 219
Popularity : 22,996
Check ASO Keywords of 位寻
2. 位寻’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 位寻 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 位寻 in the recent period. As of 2021-03-11, among the 位寻‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 位寻's the proportion of networks impressions are placed like this:
爱奇艺's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 位寻‘s network with the most ads is 爱奇艺 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 位寻
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 位寻. We can see some advertising trends.
Top 1 Ad Creative of 位寻
Ad Details ：
Headline ：位寻
Text ：定位神器，输入对方手机号，3秒定位家人位置，守护家人安全
Top 2 Ad Creative of 位寻
Ad Details ：
Headline ：这里的人在用的定位神器,一键定位,让你的家人不再孤单
Text ：广告
Top 3 Ad Creative of 位寻
Ad Details ：
Headline ：不要打电话找人了，我来教你们如何一键用手机定位对方实时位置
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 125 | 74 | 73 |
| Popularity | 537 | 533 | 479 |
| Dimensions | 1280 x 720 | 1280 x 720 | 360 x 640 |
| Creative Type | Image | Image | Video |
| Network | 腾讯社交广告（广点通） | WIFI万能钥匙 | 西瓜视频 |
| Related Ads | 2 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 位寻 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 位寻's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 位寻, you can click the app name below to view related reports, or you can find more info in ASOTools.