African Union Procurement Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the African Union Procurement's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps African Union Procurement.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of African Union Procurement
App Name : African Union Procurement
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : African Union Commission
Publisher : Instagram,Facebook
Total creative ads during the time period : 31
Duration : 289
Popularity : 3,659
Check ASO Keywords of African Union Procurement
2. African Union Procurement’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser African Union Procurement in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of African Union Procurement in the recent period. As of 2021-03-28, among the African Union Procurement‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-28, African Union Procurement's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.28%,
Audience Network's proportion is 32.86%,
Instagram's proportion is 32.86%,
's proportion is ,
's proportion is .
In the date of 2021-03-28, African Union Procurement‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of African Union Procurement
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of African Union Procurement. We can see some advertising trends.
Top 1 Ad Creative of African Union Procurement
Ad Details ：
Headline ：The Art of Being Brave in the Face of Adversity | African Union
Text ：Tebello is one of the resilient Basotho youths who have managed to persevere during the #COVID19 pandemic, and not just despair and look at the negative effects of the pandemic
Writes - Mantsebeng Suzan Maepe from Lesotho
🗞The Art of Being Brave in the Face of Adversity on Sauti صوتي🗞
https://bit.ly/SautiBlog2
#AfricaYouthLead
Top 2 Ad Creative of African Union Procurement
Ad Details ：
Headline ：
Text ：#Africaresponds
Top 3 Ad Creative of African Union Procurement
Ad Details ：
Headline ：
Text ：#Africaresponds
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 94 | 100 | 100 |
| Popularity | 715 | 469 | 466 |
| Dimensions | 799 x 534 | 340 x 426 | 340 x 426 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Rwanda,Chad,Ghana,Algeria,Cote d'lvoire,Tanzania,Senegal | Australia,United States,Canada,United Kingdom | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for African Union Procurement in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free African Union Procurement's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to African Union Procurement, you can click the app name below to view related reports, or you can find more info in ASOTools.