African Union Procurement Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the African Union Procurement’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps African Union Procurement.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of African Union Procurement

App Name : African Union Procurement

Logo

African Union Procurement-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : African Union Commission

Publisher :

Total creative ads during the time period : 23

Duration : 84

Popularity : 1,769

2. African Union Procurement’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser African Union Procurement in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of African Union Procurement in the recent period. As of 2020-09-04, among the African Union Procurement‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, African Union Procurement’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

Messenger’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, African Union Procurement‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of African Union Procurement

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of African Union Procurement. We can see some advertising trends.

Top 1 Ad Creative of African Union Procurement

Ad Details :

Headline :Let us all unite in our efforts to curb the spread of Covid-19 and lend our support to frontline workers

Text :AFRICA UNITED AGAINST COVID-19

Top 2 Ad Creative of African Union Procurement

Ad Details :

Headline :The Art of Being Brave in the Face of Adversity | African Union

Text :Promoting Africa’s growth and economic development by championing citizen inclusion and increased cooperation and integration of African states.

Top 3 Ad Creative of African Union Procurement

Ad Details :

Headline :The Art of Being Brave in the Face of Adversity | African Union

Text :Promoting Africa’s growth and economic development by championing citizen inclusion and increased cooperation and integration of African states.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 14 30 30
Popularity 216 148 147
Dimensions 640 x 360 799 x 534 799 x 534
Creative Type Video Image Image
Network Facebook Messenger Facebook
Related Ads 1 1 1
Countries Ethiopia Chad,Algeria,Ghana,Cote d'lvoire,Rwanda,Tanzania,Senegal Tanzania,Algeria,Rwanda,Cote d'lvoire,Chad,Ghana,Senegal
Language English English English

Through the above analysis, we can see that the most effective channel for African Union Procurement in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free African Union Procurement’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to African Union Procurement, you can click the app name below to view related reports.