Cuckoo+ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cuckoo+'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cuckoo+.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cuckoo+
App Name : Cuckoo+
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Cuckoo Global Technology Sdn Bhd
Publisher : Instagram,Facebook
Total creative ads during the time period : 27
Duration : 438
Popularity : 3,432
Check ASO Keywords of Cuckoo+
2. Cuckoo+’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cuckoo+ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cuckoo+ in the recent period. As of 2021-05-21, among the Cuckoo+‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-21, Cuckoo+'s the proportion of networks impressions are placed like this:
Facebook's proportion is 50.56%,
Instagram's proportion is 49.44%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-21, Cuckoo+‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Cuckoo+
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cuckoo+. We can see some advertising trends.
Top 1 Ad Creative of Cuckoo+
Ad Details ：
Headline ：
Text ：Purchase any air purifier and get a FREE CUCKOO Max Blender worth RM1415.09 with the CUCKOO GOOOD Air Deal. For more information, please visit https://bit.ly/2O7aZai 🍃 With the GOOOD Air Deal, we can now breathe in goood air, eat goood food for our goood health #SAMASAMA! #CUCKOOGOOODAirDeal #CUCKOOAirPurifier #CUCKOOCares
Top 2 Ad Creative of Cuckoo+
Ad Details ：
Headline ：CUCKOO
Text ：Purchase any air purifier and get a FREE CUCKOO Max Blender worth RM1415.09 with the CUCKOO GOOOD Air Deal. For more information, please visit https://bit.ly/2O7aZai With the GOOOD Air Deal, we can now breathe in goood air, eat goood food for our goood health #SAMASAMA! #CUCKOOGOOODAirDeal #CUCKOOAirPurifier #CUCKOOCares
Top 3 Ad Creative of Cuckoo+
Ad Details ：
Headline ：
Text ：You can now get VIVID Water Purifier at only RM85 per month with the CUCKOO GOOOD Plan™️ !
See life vividly with the BIGGEST hot water tank in town! With the capacity to house a whopping 5.3 litres of hot water, VIVID is the ideal water purifier to match the warmth of you and your loved ones.
It is equipped with a stainless steel anti-bacterial tank, Hot Water Temperature Indicator AND has the capacity for fast heating of clean as well as healthy water for the whole family.
#CUCKOOWaterPurifier
#CUCKOOPromo
#CUCKOOGOOODPlan
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 13 | 37 |
| Popularity | 634 | 621 | 183 |
| Dimensions | 720 x 720 | 720 x 720 | |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | Malaysia | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Cuckoo+ in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Cuckoo+'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cuckoo+, you can click the app name below to view related reports, or you can find more info in ASOTools.