Afterpay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Afterpay’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Afterpay.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Afterpay
App Name : Afterpay
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : Afterpay
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Total creative ads during the time period : 165
Duration : 453
Popularity : 9,222
2. Afterpay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Afterpay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Afterpay in the recent period. As of 2020-09-05, among the Afterpay‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Afterpay’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-05, Afterpay‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Afterpay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Afterpay. We can see some advertising trends.
Top 1 Ad Creative of Afterpay
Ad Details ：
Headline ：Shop Now, Pay Later
Text ：In a world moving backwards, it's time to move forward. Join millions of people worldwide...
Top 2 Ad Creative of Afterpay
Ad Details ：
Headline ：Qantas
Text ：Afterpay your way up to 5,000 Qantas Points. Shop Now. Pay Later. Earn Qantas Points. Afterpay and QFF accounts must be linked before 8 Sep 2020. Min spend and conditions may apply. Offer ends 8 Mar 2021.
Top 3 Ad Creative of Afterpay
Ad Details ：
Headline ：Buy Now, Pay Later.
Text ：Purchase from your favourite stores and pay later in 4 easy interest-free instalments.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 47 | 27 | 20 |
| Popularity | 257 | 101 | 80 |
| Dimensions | 1920 x 1080 | 1280 x 1280 | 288 x 512 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Google Ads(Admob) | |
| Related Ads | 1 | 2 | 2 |
| Countries | United Kingdom,Australia,Canada,United States | United States,Canada,Australia,United Kingdom | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Afterpay in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Afterpay’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Afterpay, you can click the app name below to view related reports.