Afterpay Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Afterpay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Afterpay.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Afterpay

App Name : Afterpay

Logo：

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Afterpay

Publisher : Instagram,Facebook,Mahjong Samurai - Unravel the mystery of Clan Yamamoto Premium,OLX Classifieds,Fotor - Photo Editor&Collage,台灣溫泉指南,Multi Level Parking Simulator

Total creative ads during the time period : 422

Duration : 635

Popularity : 26,471

Check ASO Keywords of Afterpay

2. Afterpay’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Afterpay in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Afterpay in the recent period. As of 2021-03-07, among the Afterpay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 28.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.43%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-07, Afterpay's the proportion of networks impressions are placed like this:

Facebook's proportion is 50.0%,

Instagram's proportion is 50.0%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-03-07, Afterpay‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Afterpay

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Afterpay. We can see some advertising trends.

Top 1 Ad Creative of Afterpay

Ad Details ：

Headline ：Let your customers pay in 4

Text ：Access millions of customers locally, and around the world

Top 2 Ad Creative of Afterpay

Ad Details ：

Headline ：Let your customers pay in 4

Text ：Access millions of customers locally, and around the world

Top 3 Ad Creative of Afterpay

Ad Details ：

Headline ：Shop Now, Pay Later

Text ：In a world moving backwards, it's time to move forward. Join millions of people worldwide...

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Afterpay in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Afterpay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Afterpay, you can click the app name below to view related reports, or you can find more info in ASOTools.

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