Airbase - Spend Manager Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Airbase - Spend Manager's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Airbase - Spend Manager.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Airbase - Spend Manager
App Name : Airbase - Spend Manager
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Airbase Inc.
Publisher : Instagram,Zoe's Kakebo,Facebook,俄罗斯方块 - 经典免费豪华版 我的像素方块世界,印章 - 设计自己的印章,دايت - Dite,Ali Baba'nın Çiftliği Eğitici Çocuk Oyunları,Simple ToDo
Total creative ads during the time period : 157
Duration : 614
Popularity : 23,318
Check ASO Keywords of Airbase - Spend Manager
2. Airbase - Spend Manager’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Airbase - Spend Manager in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Airbase - Spend Manager in the recent period. As of 2021-05-24, among the Airbase - Spend Manager‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Airbase - Spend Manager's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-24, Airbase - Spend Manager‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Airbase - Spend Manager
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Airbase - Spend Manager. We can see some advertising trends.
Top 1 Ad Creative of Airbase - Spend Manager
Ad Details ：
Headline ：
Text ：Here's how procure-to-pay (P2P) systems are streamlining spend management workflows. https://t.co/qUdBnqMMY5 #P2P #SpendManagement https://t.co/rfpHWlmSsw
Top 2 Ad Creative of Airbase - Spend Manager
Ad Details ：
Headline ：Do this before you buy new software for your finance team
Text ：Buying software for your finance team? Here's a list of five common software purchasing mistakes and a framework that you can use for evaluating software for your team.
Top 3 Ad Creative of Airbase - Spend Manager
Ad Details ：
Headline ：Getting to real-time expense accounting
Text ：Switch to real-time expense accounting to get more accurate expense reporting and make decisions faster. https://t.co/izAkn98wI5 #accounting #spendmanagement
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 282 | 149 | 149 |
| Popularity | 999 | 916 | 916 |
| Dimensions | 1200 x 600 | 800 x 418 | 800 x 418 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,Canada,United Kingdom | Canada,Australia,United States,United Kingdom | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Airbase - Spend Manager in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Airbase - Spend Manager's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Airbase - Spend Manager, you can click the app name below to view related reports, or you can find more info in ASOTools.