AliExpress Shopping App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AliExpress Shopping App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AliExpress Shopping App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AliExpress Shopping App
App Name : AliExpress Shopping App
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Alibaba
Publisher : GulogGratis,Fotor - Photo Editor&Collage,OLX Classifieds,Montage Video Musique,MakeupPlus - Virtual Makeup,Instagram,Un día más culto,开箱模拟器 for 皇室战争,打工趣 - 最棒的兼職工作資訊平台
Total creative ads during the time period : 10,000
Duration : 2,250
Popularity : 49,661,568
Check ASO Keywords of AliExpress Shopping App
2. AliExpress Shopping App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AliExpress Shopping App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AliExpress Shopping App in the recent period. As of 2021-03-15, among the AliExpress Shopping App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 17.35%, Playable Ads category's proportion is 0.0%, Image category's proportion is 81.48%, Carousel category's proportion is 1.17%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, AliExpress Shopping App's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.14%,
Facebook's proportion is 25.1%,
Audience Network's proportion is 24.77%,
Messenger's proportion is 22.99%,
's proportion is .
In the date of 2021-03-15, AliExpress Shopping App‘s network with the most ads is Instagram and its proportion is 26.71%.
3. Top 3 Ad Creative Analysis of AliExpress Shopping App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AliExpress Shopping App. We can see some advertising trends.
Top 1 Ad Creative of AliExpress Shopping App
Ad Details ：
Headline ：MCE Waterproof Watches
Text ：
Top 2 Ad Creative of AliExpress Shopping App
Ad Details ：
Headline ：Buy Products Online From
Text ：
Top 3 Ad Creative of AliExpress Shopping App
Ad Details ：
Headline ：Zivok Wristwatch Store
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 817 | 302 | 478 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 286 | 400 x 400 | 600 x 270 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia,France,Germany | Spain | Austria,Liechtenstein,Germany |
| Language | English | English | German |
Through the above analysis, we can see that the most effective channel for AliExpress Shopping App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free AliExpress Shopping App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AliExpress Shopping App, you can click the app name below to view related reports, or you can find more info in ASOTools.