Hola Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hola Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hola Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hola Music
App Name : Hola Music
Logo：
OS : Android
Network : Audience Network,Messenger,Instagram
Developer : Smithmain
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Avira Antivirus 2020 - Virus Cleaner & VPN,Yazzy (Fake Conversations)
Total creative ads during the time period : 4,051
Duration : 310
Popularity : 2,234,355
Check ASO Keywords of Hola Music
2. Hola Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hola Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hola Music in the recent period. As of 2021-03-15, among the Hola Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 36.91%, Playable Ads category's proportion is 0.0%, Image category's proportion is 63.09%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Hola Music's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.99%,
Audience Network's proportion is 23.43%,
Messenger's proportion is 23.38%,
Instagram's proportion is 23.2%,
's proportion is .
In the date of 2021-03-15, Hola Music‘s network with the most ads is Facebook and its proportion is 25.06%.
3. Top 3 Ad Creative Analysis of Hola Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hola Music. We can see some advertising trends.
Top 1 Ad Creative of Hola Music
Ad Details ：
Headline ：❤FREE❤ Instal sekarang! 👉👉👉
Text ：Selamat kepada pengguna OPPO !! 💕💗💛 Sekarang Anda dapat mengunduh secara gratis aplikasi musik canggih ini yang memiliki ribuan lagu luar biasa! Klik untuk menginstalnya🎼🎵🎶
Top 2 Ad Creative of Hola Music
Ad Details ：
Headline ：❤FREE❤ Instal sekarang! 👉👉👉
Text ：Selamat kepada pengguna XIAOMI !! 💕💗💛 Sekarang Anda dapat mengunduh secara gratis aplikasi musik canggih ini yang memiliki ribuan lagu luar biasa! Klik untuk menginstalnya🎼🎵🎶
Top 3 Ad Creative of Hola Music
Ad Details ：
Headline ：❤FREE❤ Instal sekarang! 👉👉👉
Text ：Selamat kepada pengguna VIVO !! 💕💗💛 Sekarang Anda dapat mengunduh secara gratis aplikasi musik canggih ini yang memiliki ribuan lagu luar biasa! Klik untuk menginstalnya🎼🎵🎶
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 268 | 268 | 268 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 400 x 224 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Hola Music in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Hola Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hola Music, you can click the app name below to view related reports, or you can find more info in ASOTools.