Alipay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Alipay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Alipay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Alipay
App Name : Alipay
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,vivo浏览器,头条穿山甲
Developer : Alipay (Hangzhou) Technology Co. Ltd
Publisher : 糗事百科,触宝电话,东方头条,极速清理管家轻量版,汉语词典,今日头条
Total creative ads during the time period : 10,000
Duration : 1,409
Popularity : 859,098
Check ASO Keywords of Alipay
2. Alipay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Alipay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Alipay in the recent period. As of 2021-03-11, among the Alipay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.85%, Playable Ads category's proportion is 0.0%, Image category's proportion is 89.15%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Alipay's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 31.54%,
vivo浏览器's proportion is 25.74%,
头条穿山甲's proportion is 0.84%,
一点资讯's proportion is 0.52%,
西瓜视频's proportion is 0.2%.
In the date of 2021-03-11, Alipay‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Alipay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Alipay. We can see some advertising trends.
Top 1 Ad Creative of Alipay
Ad Details ：
Headline ：收到一个红包，立即去领取
Text ：支付宝送你一个红包，马上查看
Top 2 Ad Creative of Alipay
Ad Details ：
Headline ：支付宝提供健康红包，请查收！
Text ：
Top 3 Ad Creative of Alipay
Ad Details ：
Headline ：【挖宝成功】登录支付宝，领了现金红包直接用哦~
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 313 | 173 | 172 |
| Popularity | 983 | 980 | 979 |
| Dimensions | 1280 x 720 | 1280 x 720 | 800 x 1200 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | ||
| Related Ads | 2 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Alipay in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free Alipay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Alipay, you can click the app name below to view related reports, or you can find more info in ASOTools.