Vinted Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Vinted's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Vinted.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Vinted
App Name : Vinted
Logo：
OS : Android
Network : Audience Network,Instagram,Messenger
Developer : Vinted
Publisher : Instagram,Korean Food Recipes - 10k Recipes,UC Mini-Download Video Status & Movies,Treehouse Table,Video Collage Maker,Tandem Language Exchange: Speak & learn languages
Total creative ads during the time period : 1,632
Duration : 1,727
Popularity : 593,570
Check ASO Keywords of Vinted
2. Vinted’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Vinted in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Vinted in the recent period. As of 2021-03-15, among the Vinted‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 64.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 35.29%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Vinted's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.54%,
Instagram's proportion is 21.26%,
Messenger's proportion is 20.29%,
Audience Network's proportion is 19.83%,
Google Ads(Admob)'s proportion is 3.08%.
In the date of 2021-03-15, Vinted‘s network with the most ads is Facebook and its proportion is 20.59%.
3. Top 3 Ad Creative Analysis of Vinted
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Vinted. We can see some advertising trends.
Top 1 Ad Creative of Vinted
Ad Details ：
Headline ：Download de Vinted app
Text ：Discover a better shopping and selling experience on the world’s biggest fashion marketplace. Find exceptional deals on top brands in just a few taps. Sell clothes to 12 million Vinted members. MAKE MONEY SELLING Every 49 seconds, one of our members completes a sale. List and see how fast you’ll...
Top 2 Ad Creative of Vinted
Ad Details ：
Headline ：Download de Vinted app
Text ：Discover a better shopping and selling experience on the world’s biggest fashion marketplace. Find exceptional deals on top brands in just a few taps. Sell clothes to 12 million Vinted members. MAKE MONEY SELLING Every 49 seconds, one of our members completes a sale. List and see how fast you’ll...
Top 3 Ad Creative of Vinted
Ad Details ：
Headline ：Download de Vinted app
Text ：Discover a better shopping and selling experience on the world’s biggest fashion marketplace. Find exceptional deals on top brands in just a few taps. Sell clothes to 12 million Vinted members. MAKE MONEY SELLING Every 49 seconds, one of our members completes a sale. List and see how fast you’ll...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 360 | 308 | 308 |
| Popularity | 993 | 992 | 991 |
| Dimensions | 2400 x 2400 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 4 | 2 | 2 |
| Countries | United Kingdom,United States,Canada,Australia,Central African,Congo,Monaco,Belgium,Switzerland,Luxembourg,France | Canada,Australia,United Kingdom,United States | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Vinted in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Vinted's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Vinted, you can click the app name below to view related reports, or you can find more info in ASOTools.