Match : Dating App to Chat, Meet people and date Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Match : Dating App to Chat, Meet people and date's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Match : Dating App to Chat, Meet people and date.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Match : Dating App to Chat, Meet people and date
App Name : Match : Dating App to Chat, Meet people and date
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : match.com International Limited
Publisher : Instagram,Facebook,YoCutie - The #real Dating App,Fotor - Photo Editor&Collage,RandomTalk - Chat Make New Friends,GulogGratis
Total creative ads during the time period : 2,985
Duration : 1,214
Popularity : 489,447
Check ASO Keywords of Match : Dating App to Chat, Meet people and date
2. Match : Dating App to Chat, Meet people and date’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Match : Dating App to Chat, Meet people and date in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Match : Dating App to Chat, Meet people and date in the recent period. As of 2021-03-15, among the Match : Dating App to Chat, Meet people and date‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 17.58%, Playable Ads category's proportion is 0.0%, Image category's proportion is 82.42%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Match : Dating App to Chat, Meet people and date's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 24.41%,
Messenger's proportion is 18.99%,
Instagram's proportion is 18.97%,
Facebook's proportion is 18.95%,
Audience Network's proportion is 18.68%.
In the date of 2021-03-15, Match : Dating App to Chat, Meet people and date‘s network with the most ads is Facebook and its proportion is 22.66%.
3. Top 3 Ad Creative Analysis of Match : Dating App to Chat, Meet people and date
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Match : Dating App to Chat, Meet people and date. We can see some advertising trends.
Top 1 Ad Creative of Match : Dating App to Chat, Meet people and date
Ad Details ：
Headline ：Møt din beste match
Text ：
Top 2 Ad Creative of Match : Dating App to Chat, Meet people and date
Ad Details ：
Headline ：#StartSomethingReal
Text ：
Top 3 Ad Creative of Match : Dating App to Chat, Meet people and date
Ad Details ：
Headline ：Registrera dig här
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 267 | 225 | 337 |
| Popularity | 999 | 997 | 995 |
| Dimensions | 266 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Norway | United States,Australia,United Kingdom,Canada | Sweden |
| Language | NA | English | German |
Through the above analysis, we can see that the most effective channel for Match : Dating App to Chat, Meet people and date in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Match : Dating App to Chat, Meet people and date's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Match : Dating App to Chat, Meet people and date, you can click the app name below to view related reports, or you can find more info in ASOTools.