ZOOM Cloud Meetings Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZOOM Cloud Meetings's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZOOM Cloud Meetings.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZOOM Cloud Meetings
App Name : ZOOM Cloud Meetings
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : zoom.us
Publisher : Instagram,Facebook,Cops N Robbers (FPS): 3D Pixel,Gas Station: Car Parking Sim,Drift Mania Championship
Total creative ads during the time period : 3,964
Duration : 1,727
Popularity : 528,369
Check ASO Keywords of ZOOM Cloud Meetings
2. ZOOM Cloud Meetings’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZOOM Cloud Meetings in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZOOM Cloud Meetings in the recent period. As of 2021-03-15, among the ZOOM Cloud Meetings‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 8.2%, Playable Ads category's proportion is 0.0%, Image category's proportion is 91.8%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ZOOM Cloud Meetings's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.27%,
Facebook's proportion is 26.42%,
Messenger's proportion is 21.15%,
Audience Network's proportion is 18.33%,
Google Ads(Admob)'s proportion is 4.84%.
In the date of 2021-03-15, ZOOM Cloud Meetings‘s network with the most ads is Facebook and its proportion is 27.87%.
3. Top 3 Ad Creative Analysis of ZOOM Cloud Meetings
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZOOM Cloud Meetings. We can see some advertising trends.
Top 1 Ad Creative of ZOOM Cloud Meetings
Ad Details ：
Headline ：Google広告、登録から出稿まで教えます。
Text ：5000円のGoogle広告で
８０人を店舗へ導引させた実績がある
MAMEHALが、
オンラインでの講座を開きます。
Google広告の登録～出稿まで、
何度でも受講可能です。
Top 2 Ad Creative of ZOOM Cloud Meetings
Ad Details ：
Headline ：Uber Customer Testimonial
Text ：
Top 3 Ad Creative of ZOOM Cloud Meetings
Ad Details ：
Headline ：
Text ：NSMオンライン個別相談☆スマホやPCで参加
オープンキャンパスや学校説明会に参加したいけど、
・遠方で参加することができない方
・スケジュールが合わない方
お気軽にご参加下さい☆
お申し込みは▽
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 566 | 198 | 184 |
| Popularity | 999 | 996 | 987 |
| Dimensions | 1280 x 720 | 400 x 224 | 600 x 600 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | United States,Ireland,Australia,Canada,United Kingdom,New Zealand | Japan |
| Language | Japanese | English | Japanese |
Through the above analysis, we can see that the most effective channel for ZOOM Cloud Meetings in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ZOOM Cloud Meetings's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZOOM Cloud Meetings, you can click the app name below to view related reports, or you can find more info in ASOTools.