Alitalia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Alitalia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Alitalia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Alitalia
App Name : Alitalia
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Alitalia
Publisher : Travel Guide to Costa Rica,MY Airlines Deals,Worldwide Cheap Flights and Airline Tickets,Play Canasta and Burraco,أخبار وهران,OLX Classifieds,Fly Bird 3.0 - HD,Slickdeals: Save with Coupons
Total creative ads during the time period : 430
Duration : 1,563
Popularity : 25,063
Check ASO Keywords of Alitalia
2. Alitalia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Alitalia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Alitalia in the recent period. As of 2020-08-31, among the Alitalia‘s ad creative, the Html category's proportion is 87.5%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 12.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Alitalia's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-08-31, Alitalia‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Alitalia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Alitalia. We can see some advertising trends.
Top 1 Ad Creative of Alitalia
Ad Details ：
Headline ：Smart Pass for Smart Travelers!!
Text ：Save upto 50% on Alitalia flights with TravelPass. Buy Now http://bit.ly/2HY1ngo
Top 2 Ad Creative of Alitalia
Ad Details ：
Headline ：Smart Pass for Smart Travelers!!
Text ：Save upto 50% on Alitalia flights with TravelPass. Buy Now http://bit.ly/2HY1ngo
Top 3 Ad Creative of Alitalia
Ad Details ：
Headline ：Every Time A Unique Journey
Text ：If you travel for business frequently, then TravelPass is the most convenient and...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 74 | 59 | 100 |
| Popularity | 690 | 268 | 178 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 43 | 2 | 16 |
| Countries | United Kingdom,United States,Canada,Australia | Canada,United Kingdom,Australia,United States | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Alitalia in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Alitalia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Alitalia, you can click the app name below to view related reports, or you can find more info in ASOTools.