ALTHEA: Best of Korean Beauty Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ALTHEA: Best of Korean Beauty's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ALTHEA: Best of Korean Beauty.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ALTHEA: Best of Korean Beauty
App Name : ALTHEA: Best of Korean Beauty
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : ALTHEA.KR
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Selfie - Enstyle,Text Free: WiFi Calling App ,Talkray - Free Calls Texts
Total creative ads during the time period : 873
Duration : 1,408
Popularity : 58,179
Check ASO Keywords of ALTHEA: Best of Korean Beauty
2. ALTHEA: Best of Korean Beauty’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ALTHEA: Best of Korean Beauty in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ALTHEA: Best of Korean Beauty in the recent period. As of 2021-03-13, among the ALTHEA: Best of Korean Beauty‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, ALTHEA: Best of Korean Beauty's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-13, ALTHEA: Best of Korean Beauty‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ALTHEA: Best of Korean Beauty
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ALTHEA: Best of Korean Beauty. We can see some advertising trends.
Top 1 Ad Creative of ALTHEA: Best of Korean Beauty
Ad Details ：
Headline ：Lunar Secret Sale
Text ：Psst...wanna enjoy more K-beauty savings? 😍 Snatch your faves from our Lunar Secret Sale to reveal extra discounts during checkout. HOW TO SHOP 1. Add any products from the collection to your bag 2. Apply multi-use code "LUNARSALE" to reveal extra discounts on eligible products 3. No minimum spend T&C apply.
Top 2 Ad Creative of ALTHEA: Best of Korean Beauty
Ad Details ：
Headline ：Lunar Secret Sale
Text ：Psst...wanna enjoy more K-beauty savings? 😍 Snatch your faves from our Lunar Secret Sale to reveal extra discounts during checkout. HOW TO SHOP 1. Add any products from the collection to your bag 2. Apply multi-use code "LUNARSALE" to reveal extra discounts on eligible products 3. No minimum spend T&C apply.
Top 3 Ad Creative of ALTHEA: Best of Korean Beauty
Ad Details ：
Headline ：Lunar Secret Sale
Text ：Psst...wanna enjoy more K-beauty savings? 😍 Snatch your faves from our Lunar Secret Sale to reveal extra discounts during checkout. HOW TO SHOP 1. Add any products from the collection to your bag 2. Apply multi-use code "LUNARSALE" to reveal extra discounts on eligible products 3. No minimum spend T&C apply.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 47 | 47 | 47 |
| Popularity | 97 | 97 | 97 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 12 | 12 | 12 |
| Countries | Malaysia,Canada,Australia,United Kingdom,United States | Malaysia,Canada,Australia,United Kingdom,United States | Malaysia,Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ALTHEA: Best of Korean Beauty in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ALTHEA: Best of Korean Beauty's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ALTHEA: Best of Korean Beauty, you can click the app name below to view related reports, or you can find more info in ASOTools.