ALTHEA: Best of Korean Beauty Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ALTHEA: Best of Korean Beauty’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ALTHEA: Best of Korean Beauty.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ALTHEA: Best of Korean Beauty

App Name : ALTHEA: Best of Korean Beauty


ALTHEA: Best of Korean Beauty-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer :

Publisher : Korean Food Recipes - 10k Recipes,Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs,OLX Clasificados,YouCam Perfect - Best Selfie Camera Photo Editor,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 412

Duration : 1,215

Popularity : 30,312

2. ALTHEA: Best of Korean Beauty’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ALTHEA: Best of Korean Beauty in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ALTHEA: Best of Korean Beauty in the recent period. As of 2020-08-31, among the ALTHEA: Best of Korean Beauty‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, ALTHEA: Best of Korean Beauty’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, ALTHEA: Best of Korean Beauty‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of ALTHEA: Best of Korean Beauty

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ALTHEA: Best of Korean Beauty. We can see some advertising trends.

Top 1 Ad Creative of ALTHEA: Best of Korean Beauty

Ad Details :

Headline :Althea

Text :The stars are aligning this Christmas 🌟 Presenting: the Althea Sparkling K-Beauty Awards! 🏆 We've compiled a collection of our Altheans' most-loved products this year, and you can now get them for up to 35% OFF! 🎉 T&Cs apply.

Top 2 Ad Creative of ALTHEA: Best of Korean Beauty

Ad Details :

Headline :Althea

Text :✨Glow with Laneige✨ Get a free trial kit when you order Laneige products with Althea 😍 Purchase any Laneige product and Laneige Trial Kit Moisture will be packed with your order for free

Top 3 Ad Creative of ALTHEA: Best of Korean Beauty

Ad Details :

Headline :One Day Offer

Text :Day 2 of our Brands Festival is here! 🎉 For 1 day only, get extra 10% OFF brand-wide on all Laneige products! 🔎 HOW TO AVAIL 🔎 1. No minimum spend 🛒 2. Apply the multi-use code 💰FESTDAY2💰 during checkout 3. Discount will be applied on selected Laneige items 🎉 Terms and conditions apply. *Althea’s general T&C applies *Offer valid until 12 August 2020, 7 am (KST).

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 12 6 1
Popularity 56 53 52
Dimensions 640 x 640 640 x 640 720 x 720
Creative Type Image Image Image
Network Instagram Instagram Facebook
Related Ads 8 4 1
Countries United Kingdom,Australia,Canada,United States Australia,United States,Canada,United Kingdom
Language English English NA

Through the above analysis, we can see that the most effective channel for ALTHEA: Best of Korean Beauty in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free ALTHEA: Best of Korean Beauty’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ALTHEA: Best of Korean Beauty, you can click the app name below to view related reports.