Peet’s Coffee Competitive Intelligence|Ad Analysis by SocialPeta

Peet’s Coffee Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Peet’s Coffee's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Peet’s Coffee.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Peet’s Coffee

App Name : Peet’s Coffee

Logo

Peet’s Coffee-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Peet’s Coffee & Tea LLC

Publisher : Instagram,Facebook

Total creative ads during the time period : 165

Duration : 1,290

Popularity : 18,543

Check ASO Keywords of Peet’s Coffee

2. Peet’s Coffee’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Peet’s Coffee in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Peet’s Coffee in the recent period. As of 2021-03-16, among the Peet’s Coffee‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 77.78%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Peet’s Coffee's the proportion of networks impressions are placed like this:

Instagram's proportion is 25.18%,

Messenger's proportion is 25.18%,

Facebook's proportion is 24.82%,

Audience Network's proportion is 24.82%,

's proportion is .

In the date of 2021-03-16, Peet’s Coffee‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Peet’s Coffee

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Peet’s Coffee. We can see some advertising trends.

Top 1 Ad Creative of Peet’s Coffee

Ad Details :

Headline :Your Coffee is (Almost) Ready - Order Now

Text :Make your day better with Peet’s. Order ahead with the Peet’s app now and get in, get out and get on with your day.

Top 2 Ad Creative of Peet’s Coffee

Ad Details :

Headline :Your Coffee is (Almost) Ready - Order Now

Text :Make your day better with Peet’s. Order ahead with the Peet’s app now and get in, get out and get on with your day.

Top 3 Ad Creative of Peet’s Coffee

Ad Details :

Headline :Order Ahead with the Peet's App.

Text :Your coffee is waiting. Nourish and restore with ginger and turmeric: our new lineup of Golden beverages has arrived. 🌟

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 100 100 50
Popularity 759 758 280
Dimensions 400 x 400 400 x 400 1080 x 1920
Creative Type Video Video Image
Network Audience Network Facebook Instagram
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Peet’s Coffee in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Peet’s Coffee's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Peet’s Coffee, you can click the app name below to view related reports, or you can find more info in ASOTools.