Peet’s Coffee Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Peet’s Coffee's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Peet’s Coffee.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Peet’s Coffee
App Name : Peet’s Coffee
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Peet’s Coffee & Tea LLC
Publisher : Instagram,Facebook
Total creative ads during the time period : 165
Duration : 1,290
Popularity : 18,543
Check ASO Keywords of Peet’s Coffee
2. Peet’s Coffee’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Peet’s Coffee in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Peet’s Coffee in the recent period. As of 2021-03-16, among the Peet’s Coffee‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 77.78%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Peet’s Coffee's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.18%,
Messenger's proportion is 25.18%,
Facebook's proportion is 24.82%,
Audience Network's proportion is 24.82%,
's proportion is .
In the date of 2021-03-16, Peet’s Coffee‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Peet’s Coffee
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Peet’s Coffee. We can see some advertising trends.
Top 1 Ad Creative of Peet’s Coffee
Ad Details ：
Headline ：Your Coffee is (Almost) Ready - Order Now
Text ：Make your day better with Peet’s. Order ahead with the Peet’s app now and get in, get out and get on with your day.
Top 2 Ad Creative of Peet’s Coffee
Ad Details ：
Headline ：Your Coffee is (Almost) Ready - Order Now
Text ：Make your day better with Peet’s. Order ahead with the Peet’s app now and get in, get out and get on with your day.
Top 3 Ad Creative of Peet’s Coffee
Ad Details ：
Headline ：Order Ahead with the Peet's App.
Text ：Your coffee is waiting. Nourish and restore with ginger and turmeric: our new lineup of Golden beverages has arrived. 🌟
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 100 | 100 | 50 |
| Popularity | 759 | 758 | 280 |
| Dimensions | 400 x 400 | 400 x 400 | 1080 x 1920 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Peet’s Coffee in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Peet’s Coffee's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Peet’s Coffee, you can click the app name below to view related reports, or you can find more info in ASOTools.