Amazon Kindle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Amazon Kindle's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amazon Kindle.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Amazon Kindle
App Name : Amazon Kindle
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : AMZN Mobile LLC
Publisher : Canasta - Card Game,Buraco Mano a Mano,a MP3 2 Ringtone Free,Q Scan for Netflix,星座占卜大師排盤專家HD,53,000+ Famous Cool Quotes,Quotes Wallpapers - Daily Inspirational Photos, Motivational & Life Sayings Images,برنامج تركيب الصور مع اشكال متنوعة,Lucid Dreaming Hypnosis
Total creative ads during the time period : 10,000
Duration : 2,451
Popularity : 1,216,725
Check ASO Keywords of Amazon Kindle
2. Amazon Kindle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Amazon Kindle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Amazon Kindle in the recent period. As of 2021-03-15, among the Amazon Kindle‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Amazon Kindle's the proportion of networks impressions are placed like this:
Facebook's proportion is 82.91%,
Instagram's proportion is 17.09%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Amazon Kindle‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Amazon Kindle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amazon Kindle. We can see some advertising trends.
Top 1 Ad Creative of Amazon Kindle
Ad Details ：
Headline ：Turn your tablet into a Kindle
Text ：Turn your iPhone or iPad into a Kindle with the free Kindle app, and carry all your eBooks with you, wherever you go. eBooks (including those with narration) that you have purchased on Amazon will automatically appear in your app. Kindle Unlimited and Amazon Prime members can select and download ...
Top 2 Ad Creative of Amazon Kindle
Ad Details ：
Headline ：Leve sua biblioteca no bolso e leia onde quiser
Text ：Leia livros direto de seu celular
Top 3 Ad Creative of Amazon Kindle
Ad Details ：
Headline ：Leve sua biblioteca no bolso e leia onde quiser
Text ：Leia livros direto de seu celular
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 345 | 303 | 303 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 314 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 1 | 1 |
| Countries | Italy | Brazil,Portugal,Angola | Brazil,Portugal,Angola |
| Language | English | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Amazon Kindle in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Amazon Kindle's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Amazon Kindle, you can click the app name below to view related reports, or you can find more info in ASOTools.