Amazon Kindle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Amazon Kindle’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amazon Kindle.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Amazon Kindle
App Name : Amazon Kindle
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : 北京世纪卓越信息技术有限公司
Publisher : UC Mini- Best Tube Mate Fast Video Downloader,Treehouse Table,Text Free: WiFi Calling App,Korean Food Recipes - 10k Recipes,TalkU Free Calls +Free Texting +International Call,USA Weather forecast,Universal Email App,SHAREit - Transfer Share,True Mobile Caller ID Locator Call Blocker
Total creative ads during the time period : 2,166
Duration : 2,251
Popularity : 198,551
2. Amazon Kindle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Amazon Kindle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Amazon Kindle in the recent period. As of 2020-09-07, among the Amazon Kindle‘s ad creative, the Html category’s proportion is 96.3%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 3.7%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Amazon Kindle’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Amazon Kindle‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Amazon Kindle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amazon Kindle. We can see some advertising trends.
Top 1 Ad Creative of Amazon Kindle
Ad Details ：
Headline ：Amazon Kindle
Text ：Official Twitter of http://t.co/4rwjfdidk3. Contact @AmazonHelp for customer support.
Top 2 Ad Creative of Amazon Kindle
Ad Details ：
Headline ：Kindle電子書籍リーダー:人気小説や無料漫画、雑誌も多数
Text ：http://t.co/WrumExf0gg (アマゾン) Kindleストアの公式アカウント。Kindle日替わりセール、新作タイトルなど、Kindle本のお買い得・注目情報や、kindle端末、アクセサリのセール・最新情報などをお届けします！
Top 3 Ad Creative of Amazon Kindle
Ad Details ：
Headline ：Amazon Kindle
Text ：Official Twitter of http://t.co/4rwjfdidk3. Contact @AmazonHelp for customer support.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,189 | 1,206 | 540 |
| Popularity | 1,000 | 1,000 | 999 |
| Dimensions | 800 x 320 | 800 x 320 | 800 x 320 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Malaysia,United States,United Kingdom,Australia,Canada | Japan | United Kingdom,United States,Malaysia,Australia,Canada |
| Language | English | Japanese | English |
Through the above analysis, we can see that the most effective channel for Amazon Kindle in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Amazon Kindle’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Amazon Kindle, you can click the app name below to view related reports.