DIRECTV Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DIRECTV's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DIRECTV.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DIRECTV
App Name : DIRECTV
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : THE DIRECTV GROUP, INC.
Publisher : Instagram,Facebook,搜索播放器-云盘影音无广告版,汤姆猫认玩具：儿童宝贝小游戏,Entutele,Glitter Wallpapers & Glitter Backgrounds
Total creative ads during the time period : 9,082
Duration : 667
Popularity : 769,672
Check ASO Keywords of DIRECTV
2. DIRECTV’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DIRECTV in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DIRECTV in the recent period. As of 2021-03-15, among the DIRECTV‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 78.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 14.29%, Carousel category's proportion is 7.14%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, DIRECTV's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.02%,
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Messenger's proportion is 24.98%,
's proportion is .
In the date of 2021-03-15, DIRECTV‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of DIRECTV
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DIRECTV. We can see some advertising trends.
Top 1 Ad Creative of DIRECTV
Ad Details ：
Headline ：¡Disfruta todo el contenido en vivo y OnDemand con DIRECTV GO!
Text ：¡Con DIRECTV Go, tú y tu familia pueden ver más de un contenido al mismo tiempo: Te acercamos las mejores series y películas para que las disfrutes en todas tus pantallas. Ingresa con tu usuario y contraseña de siempre y descubre todo lo que tenemos para ofrecerte. ¡Juntos la pasamos mejor! #QuédateEnCasa
Top 2 Ad Creative of DIRECTV
Ad Details ：
Headline ：¡Descarga la app y disfruta el mejor contenido con DIRECTV GO!
Text ：Nos quedamos en casa contigo y te acompañamos con más contenido. Mira la serie de "Patrick Melrose" con tu app de DIRECTV GO desde cualquier dispositivo. #QuedateEnCasa
Top 3 Ad Creative of DIRECTV
Ad Details ：
Headline ：¡Descargá la app y disfrutá el mejor contenido con DIRECTV GO!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 187 | 244 | 244 |
| Popularity | 994 | 993 | 990 |
| Dimensions | 400 x 400 | 400 x 208 | 400 x 208 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | Colombia | Peru,Colombia | Ecuador,Uruguay,Colombia |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for DIRECTV in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free DIRECTV's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DIRECTV, you can click the app name below to view related reports, or you can find more info in ASOTools.