DIRECTV Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DIRECTV’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DIRECTV.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DIRECTV
App Name : DIRECTV
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : DIRECTV Latin America
Publisher : 汤姆猫认玩具：儿童宝贝小游戏,Entutele,Glitter Wallpapers & Glitter Backgrounds,搜索播放器-云盘影音无广告版,VidMate: Free Music Player,Buraco Canastra Online,Voice Texting Pro,Lakorn-Watch Rerun TV Shows
Total creative ads during the time period : 5,784
Duration : 477
Popularity : 418,001
2. DIRECTV’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DIRECTV in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DIRECTV in the recent period. As of 2020-09-07, among the DIRECTV‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 4.44%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 4.44%, Carousel category’s proportion is 91.11%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, DIRECTV’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 87.49%,
Instagram’s proportion is 6.22%,
Messenger’s proportion is 6.22%,
Audience Network’s proportion is 0.07%,
’s proportion is .
In the date of 2020-09-07, DIRECTV‘s network with the most ads is Facebook and its proportion is 92.22%.
3. Top 3 Ad Creative Analysis of DIRECTV
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DIRECTV. We can see some advertising trends.
Top 1 Ad Creative of DIRECTV
Ad Details ：
Headline ：Chatea Ahora con Nosotros
Text ：Mantente Informado las 24 hs con DIRECTV #QuedateEnCasa Contrata plan oro desde $25.990 x 4 meses + 4 PPV Gratis + DIRECTV GO gratis TV en vivo, On Demand, Deporte, Películas y Series dónde y cuándo quieras. ¡Contrátalo Ahora! Llama al 600 620 0505!
Top 2 Ad Creative of DIRECTV
Ad Details ：
Headline ：¡Disfruta todo el contenido en vivo y OnDemand con DIRECTV GO!
Top 3 Ad Creative of DIRECTV
Ad Details ：
Headline ：¡Disfruta todo el contenido en vivo y On Demand con DIRECTV GO!
Text ：Disfruta DIRECTV GO, sin costo adicional para Clientes Oro y Superior. Deportes en vivo, películas y series en tu SmartTV, celular, tablet o computadora.
Basic Info of Top 3 Ad Creative
|Dimensions||1200 x 1200||1200 x 628||1280 x 720|
Through the above analysis, we can see that the most effective channel for DIRECTV in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free DIRECTV’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DIRECTV, you can click the app name below to view related reports.