Amazon Music Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Amazon Music’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amazon Music.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Amazon Music

App Name : Amazon Music

Logo

Amazon Music-SocialPeta

OS : Android

Network : Google Ads(Admob),Chartboost,Facebook

Developer : Amazon Mobile LLC

Publisher : Bingo Bingo,4x4 Dirt Offroad Parking,1500 Free Ringtones,Blabber - Make Money Messenger,Bathroom Break!,4x4 Monster Truck Simulator,C25K - 5K Running Trainer,Bingo - Free Live Bingo

Total creative ads during the time period : 1,477

Duration : 1,351

Popularity : 123,634

2. Amazon Music’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Amazon Music in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Amazon Music in the recent period. As of 2020-09-07, among the Amazon Music‘s ad creative, the Html category’s proportion is 37.5%, Video category’s proportion is 12.5%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 37.5%, Carousel category’s proportion is 12.5%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Amazon Music’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 80.63%,

Facebook’s proportion is 9.69%,

Instagram’s proportion is 9.69%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Amazon Music‘s network with the most ads is Google Ads(Admob) and its proportion is 75.0%.

3. Top 3 Ad Creative Analysis of Amazon Music

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amazon Music. We can see some advertising trends.

Top 1 Ad Creative of Amazon Music

Ad Details :

Headline :50 milhões de músicas

Text :Música sem anúncios

Top 2 Ad Creative of Amazon Music

Ad Details :

Headline :Amazon Music

Text :Follow Amazon Music for the latest on all things music and check out Young M.A on Amazon Music: https://amzn.to/2lSxZil

Top 3 Ad Creative of Amazon Music

Ad Details :

Headline :50 Million songs, ad free

Text :4 Monrhs for $0.99 - Ad Free

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 283 32 245
Popularity 971 715 669
Dimensions 1280 x 720 1024 x 1280 512 x 250
Creative Type Video Video Image
Network Google Ads(Admob) Facebook Google Ads(Admob)
Related Ads 2 1 6
Countries Angola,Brazil,Portugal Australia,United States,United Kingdom,Canada Canada,United States,Australia,United Kingdom
Language Portuguese English English

Through the above analysis, we can see that the most effective channel for Amazon Music in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Amazon Music’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Amazon Music, you can click the app name below to view related reports.