Amazon Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Amazon Music’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amazon Music.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Amazon Music
App Name : Amazon Music
Logo：
OS : Android
Network : Google Ads(Admob),Chartboost,Facebook
Developer : Amazon Mobile LLC
Publisher : Bingo Bingo,4x4 Dirt Offroad Parking,1500 Free Ringtones,Blabber - Make Money Messenger,Bathroom Break!,4x4 Monster Truck Simulator,C25K - 5K Running Trainer,Bingo - Free Live Bingo
Total creative ads during the time period : 1,477
Duration : 1,351
Popularity : 123,634
2. Amazon Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Amazon Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Amazon Music in the recent period. As of 2020-09-07, among the Amazon Music‘s ad creative, the Html category’s proportion is 37.5%, Video category’s proportion is 12.5%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 37.5%, Carousel category’s proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Amazon Music’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 80.63%,
Facebook’s proportion is 9.69%,
Instagram’s proportion is 9.69%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Amazon Music‘s network with the most ads is Google Ads(Admob) and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of Amazon Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amazon Music. We can see some advertising trends.
Top 1 Ad Creative of Amazon Music
Ad Details ：
Headline ：50 milhões de músicas
Text ：Música sem anúncios
Top 2 Ad Creative of Amazon Music
Ad Details ：
Headline ：Amazon Music
Text ：Follow Amazon Music for the latest on all things music and check out Young M.A on Amazon Music: https://amzn.to/2lSxZil
Top 3 Ad Creative of Amazon Music
Ad Details ：
Headline ：50 Million songs, ad free
Text ：4 Monrhs for $0.99 - Ad Free
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 283 | 32 | 245 |
| Popularity | 971 | 715 | 669 |
| Dimensions | 1280 x 720 | 1024 x 1280 | 512 x 250 |
| Creative Type | Video | Video | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 2 | 1 | 6 |
| Countries | Angola,Brazil,Portugal | Australia,United States,United Kingdom,Canada | Canada,United States,Australia,United Kingdom |
| Language | Portuguese | English | English |
Through the above analysis, we can see that the most effective channel for Amazon Music in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Amazon Music’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Amazon Music, you can click the app name below to view related reports.