My bpost Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My bpost's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My bpost.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My bpost
App Name : My bpost
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : bpost
Publisher : Instagram,Facebook,Blue Light Filter - Night Mode, Night Shift,7 Minute Workout,30 Day Fitness Challenge - Workout at Home,ActionDirector Video Editor - Edit Videos Fast
Total creative ads during the time period : 262
Duration : 549
Popularity : 85,650
Check ASO Keywords of My bpost
2. My bpost’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My bpost in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My bpost in the recent period. As of 2021-03-14, among the My bpost‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 44.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.56%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, My bpost's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.4%,
Audience Network's proportion is 25.18%,
Instagram's proportion is 24.83%,
Facebook's proportion is 24.58%,
's proportion is .
In the date of 2021-03-14, My bpost‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of My bpost
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My bpost. We can see some advertising trends.
Top 1 Ad Creative of My bpost
Ad Details ：
Headline ：Download de My bpost app
Text ：Benieuwd naar de status van ál je pakjes? Ook die van andere bezorgers? Track ze állemaal met de My bpost app.
Top 2 Ad Creative of My bpost
Ad Details ：
Headline ：Téléchargez l'app My bpost
Text ：Découvrez maintenant la nouvelle app My bpost !
Top 3 Ad Creative of My bpost
Ad Details ：
Headline ：Téléchargez l'app My bpost
Text ：Découvrez maintenant la nouvelle app My bpost !
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 339 | 367 | 426 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Belgium | Belgium | Belgium |
| Language | Dutch | French | French |
Through the above analysis, we can see that the most effective channel for My bpost in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free My bpost's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My bpost, you can click the app name below to view related reports, or you can find more info in ASOTools.