Amazon Photos Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Amazon Photos's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amazon Photos.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Amazon Photos
App Name : Amazon Photos
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Facebook
Developer : AMZN Mobile LLC
Publisher : Zip & RAR File Extractor,AppBox Pro,Canasta - Card Game,PhotoGrid Video Collage maker,برنامج تركيب الصور مع اشكال متنوعة,movieStudio- Video Editor,رشفة لعبة كلمات متقاطعة - وصلة,Othello Quest - Online Othello,SYSMonitor - System Monitor,Entutele
Total creative ads during the time period : 10,000
Duration : 890
Popularity : 302,532
Check ASO Keywords of Amazon Photos
2. Amazon Photos’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Amazon Photos in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Amazon Photos in the recent period. As of 2021-03-12, among the Amazon Photos‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Amazon Photos's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Amazon Photos‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Amazon Photos
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amazon Photos. We can see some advertising trends.
Top 1 Ad Creative of Amazon Photos
Ad Details ：
Headline ：Amazon Photos
Text ：Losing your phone shouldn’t mean losing your photos. Get unlimited full-resolution photo...
Top 2 Ad Creative of Amazon Photos
Ad Details ：
Headline ：Unlimited Photo Storage With Prime
Text ：
Top 3 Ad Creative of Amazon Photos
Ad Details ：
Headline ：Unlimited Photo Storage With Prime
Text ：Losing your phone shouldn’t mean losing your photos. Get unlimited full-resolution photo storage, included with Prime.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 320 | 158 | 164 |
| Popularity | 991 | 980 | 972 |
| Dimensions | 400 x 400 | 400 x 400 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 1 | 2 |
| Countries | Canada,United States,Australia,United Kingdom | Australia,United Kingdom,United States,Canada | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Amazon Photos in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Amazon Photos's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Amazon Photos, you can click the app name below to view related reports, or you can find more info in ASOTools.