Anchor Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Anchor’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Anchor.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Anchor
App Name : Anchor
OS : Android
Network : Facebook,Twitter,Instagram
Developer : Anchor FM Inc.
Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,YouCam Nails - Manicure Salon for Custom Nail Art,Remote Control For Grundig TV,7 Minute Workout,Blue Light Filter,30 Day Fitness Challenge - Workout at Home,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free)
Total creative ads during the time period : 2,699
Duration : 1,440
Popularity : 343,284
2. Anchor’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Anchor in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Anchor in the recent period. As of 2020-09-07, among the Anchor‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 47.06%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 47.06%, Carousel category’s proportion is 5.88%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Anchor’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 66.74%,
Instagram’s proportion is 29.3%,
Messenger’s proportion is 3.92%,
Pinterest’s proportion is 0.04%,
’s proportion is .
In the date of 2020-09-07, Anchor‘s network with the most ads is Instagram and its proportion is 47.06%.
3. Top 3 Ad Creative Analysis of Anchor
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Anchor. We can see some advertising trends.
Top 1 Ad Creative of Anchor
Ad Details ：
Headline ：👁 Eye On 2020 Podcast
Text ：A libertarian look at all the news, issues, and candidates for the 2020 presidential election cycle. Democrats, Republican, and 3rd parties will be fighting for the vote, and I’ll charge forward digging into their politics and policies so you don’t have to. A libertarian spin on the 2020 electio...
Top 2 Ad Creative of Anchor
Ad Details ：
Headline ：5: ACT UP vs. Phillip Morris by Queers Did That • A podcast on Anchor
Text ：Amanda and Katy talk about a boycott that had major implications in the LGBT community.
Top 3 Ad Creative of Anchor
Ad Details ：
Headline ：Climate and Chaos with Jay Bisciaio • A podcast on Anchor
Text ：A look at current political issues through the scope of a Judeo-Christian conservative. Edgy at times but always to the point, Jay, an Iraq War combat vet, offers his insights into today's political climate and the usual chaos that's associated with it. He is also a contributing podcaster for Free A...
Basic Info of Top 3 Ad Creative
|Dimensions||1249 x 654||400 x 400||400 x 400|
|Countries||Canada,Australia,United Kingdom,United States||United States||Canada,Australia,United States,United Kingdom|
Through the above analysis, we can see that the most effective channel for Anchor in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Anchor’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Anchor, you can click the app name below to view related reports.