Anchor Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Anchor's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Anchor.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Anchor
App Name : Anchor
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Spotify Ltd.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,European Football - UK,ESL Podcast (Listening),Navmii GPS Finland: Offline Navigation and Traffic
Total creative ads during the time period : 7,831
Duration : 1,790
Popularity : 795,173
Check ASO Keywords of Anchor
2. Anchor’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Anchor in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Anchor in the recent period. As of 2021-03-15, among the Anchor‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 39.23%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.77%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Anchor's the proportion of networks impressions are placed like this:
Instagram's proportion is 49.32%,
Facebook's proportion is 47.13%,
Messenger's proportion is 2.6%,
Audience Network's proportion is 0.96%,
's proportion is .
In the date of 2021-03-15, Anchor‘s network with the most ads is Instagram and its proportion is 48.46%.
3. Top 3 Ad Creative Analysis of Anchor
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Anchor. We can see some advertising trends.
Top 1 Ad Creative of Anchor
Ad Details ：
Headline ：Latinos for Trump Interview with Daniel Peña by Latinos for Trump Radio • A podcast on Anchor
Text ：I was asked by Latinos for Trump if I was willing to be interviewed live on their radio show. Not only did I agree, I was honored to appear on the show and speak with the host Duke Machado. Several topics were discussed and addressed during our interview last night. If you're interested in listening to the show I have attached a link below.
#letmyexperienceworkforyou
Top 2 Ad Creative of Anchor
Ad Details ：
Headline ：
Text ：Get all your questions answered for free by listening to the #1 podcast about The Pardons Process in Connecticut from Mr. Pardons #clearyourname #freshstart #clearyourrecord #secondchances
Top 3 Ad Creative of Anchor
Ad Details ：
Headline ：
Text ：Get all your questions answered for free by listening to the #1 podcast about The Pardons Process in Connecticut from Mr. Pardons #clearyourname #freshstart #clearyourrecord #secondchances
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 492 | 256 | 282 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 600 x 503 | 600 x 504 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States,United Kingdom,Canada,Australia | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Anchor in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Anchor's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Anchor, you can click the app name below to view related reports, or you can find more info in ASOTools.