HelloFresh Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HelloFresh's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HelloFresh.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HelloFresh
App Name : HelloFresh
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : HelloFresh
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,GulogGratis,MySQL QueryDB Client,PhotoGrid Video Collage maker,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 2,781
Duration : 2,056
Popularity : 215,610
Check ASO Keywords of HelloFresh
2. HelloFresh’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HelloFresh in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HelloFresh in the recent period. As of 2021-03-15, among the HelloFresh‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 23.08%, Playable Ads category's proportion is 0.0%, Image category's proportion is 69.23%, Carousel category's proportion is 7.69%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, HelloFresh's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.61%,
Instagram's proportion is 29.6%,
Audience Network's proportion is 20.22%,
Messenger's proportion is 11.75%,
Google Ads(Admob)'s proportion is 8.82%.
In the date of 2021-03-15, HelloFresh‘s network with the most ads is Google Ads(Admob) and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of HelloFresh
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HelloFresh. We can see some advertising trends.
Top 1 Ad Creative of HelloFresh
Ad Details ：
Headline ：Use code: HFAPP40
Text ：Sink your teeth into this juicy discount! 😋 Make the most of the HelloFresh app and receive your first box for less.
✅ 30+ weekly recipe choices
✅ Plan your meals in advance
✅ Full control over your plan
Order now and get over 40% off.
Top 2 Ad Creative of HelloFresh
Ad Details ：
Headline ：Use code: HFAPP40
Text ：Sink your teeth into this juicy discount! 😋 Make the most of the HelloFresh app and receive your first box for less.
✅ 30+ weekly recipe choices
✅ Plan your meals in advance
✅ Full control over your plan
Order now and get over 40% off.
Top 3 Ad Creative of HelloFresh
Ad Details ：
Headline ：Get over 40% off ✨
Text ：Make dinner simply delicious with our easy-to-follow recipes and weekly variety the whole household will love.😊🌿📦 Try today with the code HEYFRESH40
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 112 | 112 | 98 |
| Popularity | 809 | 807 | 726 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | United States,Canada,United Kingdom,Australia | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HelloFresh in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free HelloFresh's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HelloFresh, you can click the app name below to view related reports, or you can find more info in ASOTools.