Word Search Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Word Search's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Search.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Word Search
App Name : Word Search
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Italic Games
Publisher : Instagram,Facebook,Kids Word Games,Lords of Words,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Math Training Game
Total creative ads during the time period : 4,205
Duration : 558
Popularity : 430,101
Check ASO Keywords of Word Search
2. Word Search’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Word Search in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Search in the recent period. As of 2021-03-15, among the Word Search‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 81.01%, Playable Ads category's proportion is 0.0%, Image category's proportion is 18.99%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Word Search's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.91%,
Instagram's proportion is 23.01%,
Messenger's proportion is 23.01%,
Audience Network's proportion is 22.81%,
Google Ads(Admob)'s proportion is 0.26%.
In the date of 2021-03-15, Word Search‘s network with the most ads is Facebook and its proportion is 24.81%.
3. Top 3 Ad Creative Analysis of Word Search
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Search. We can see some advertising trends.
Top 1 Ad Creative of Word Search
Ad Details ：
Headline ：Classic Word Search.
Text ："I do this for 1-2 hours a day, and it makes my brain sharper." - Leslie
Top 2 Ad Creative of Word Search
Ad Details ：
Headline ：Classic Word Search.
Text ："I do this for 1-2 hours a day, and it makes my brain sharper." - Leslie
Top 3 Ad Creative of Word Search
Ad Details ：
Headline ：Classic Word Search.
Text ："I do this for 1-2 hours a day, and it makes my brain sharper." - Leslie
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 223 | 233 | 251 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1447 x 2048 | 1447 x 2048 | 1447 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Word Search in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Word Search's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Word Search, you can click the app name below to view related reports, or you can find more info in ASOTools.