Angry Birds 2 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Angry Birds 2's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Angry Birds 2.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Angry Birds 2
App Name : Angry Birds 2
Logo：
OS : Android
Network : Facebook,Vungle,UnityAds
Developer : Rovio Entertainment Corporation
Publisher : Instagram,SHAREit - Transfer & Share,Plants vs. Zombies FREE,Facebook,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,USA Weather forecast
Total creative ads during the time period : 2,999
Duration : 2,056
Popularity : 443,044
Check ASO Keywords of Angry Birds 2
2. Angry Birds 2’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Angry Birds 2 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Angry Birds 2 in the recent period. As of 2021-03-15, among the Angry Birds 2‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 99.7%, Playable Ads category's proportion is 0.3%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Angry Birds 2's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.92%,
Audience Network's proportion is 23.86%,
Messenger's proportion is 23.78%,
Instagram's proportion is 23.41%,
UnityAds's proportion is 2.03%.
In the date of 2021-03-15, Angry Birds 2‘s network with the most ads is Facebook and its proportion is 24.18%.
3. Top 3 Ad Creative Analysis of Angry Birds 2
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Angry Birds 2. We can see some advertising trends.
Top 1 Ad Creative of Angry Birds 2
Ad Details ：
Headline ：Get Angry, then get Even!
Text ：
Top 2 Ad Creative of Angry Birds 2
Ad Details ：
Headline ：Get Angry, then get Even!
Text ：
Top 3 Ad Creative of Angry Birds 2
Ad Details ：
Headline ：Angry Birds 2
Text ：Official chirps from the Angry Birds! Follow us for regular updates and content from The #AngryBirdsMovie, #AngryBirds2 and much more!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 300 | 266 | 881 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 320 x 400 | 800 x 320 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Azerbaijan,Haiti,Tokelau,Korea,Sint Maarten,Yemen,American Samoa,Macedonia,Kosovo,Dominican,Norfolk Island,Saint Lucia,Kuwait,United Arab Emirates,Cameroon,Somalia,Nauru,Argentina,Bermuda | Saint Martin,Benin,Nepal,Kosovo,Bhutan,DR Congo,Djibouti,Taiwan,East Timor,Dominican,Saint Pierre and Miquelon,United Kingdom,Guyana,Myanmar,Jordan,Tonga,Tajikistan,San Marino,Madagascar | Canada,Australia,Malaysia,United Kingdom,Finland,United States |
| Language | Dutch | Dutch | English |
Through the above analysis, we can see that the most effective channel for Angry Birds 2 in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Angry Birds 2's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Angry Birds 2, you can click the app name below to view related reports, or you can find more info in ASOTools.