Angry Birds 2 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Angry Birds 2’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Angry Birds 2.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Angry Birds 2

App Name : Angry Birds 2

Logo

Angry Birds 2-SocialPeta

OS : iOS

Network : Google Ads(Admob),Vungle,UnityAds

Developer : Rovio Entertainment Oyj

Publisher : 暴力火車 - 鐵路駕駛賽車酷跑,Flood–It!,Arrow Bow Archery Sniper,Spider Square,Coin Dozer: Pirates,Gas Station: Car Parking Sim,Coin Dozer,Thumb Drift - Furious Racing,加法達人(Addition Addict)

Total creative ads during the time period : 7,487

Duration : 1,865

Popularity : 871,675

2. Angry Birds 2’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Angry Birds 2 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Angry Birds 2 in the recent period. As of 2020-09-07, among the Angry Birds 2‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 92.86%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 7.14%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Angry Birds 2’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 64.39%,

Audience Network’s proportion is 23.94%,

Instagram’s proportion is 11.66%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Angry Birds 2‘s network with the most ads is Facebook and its proportion is 64.29%.

3. Top 3 Ad Creative Analysis of Angry Birds 2

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Angry Birds 2. We can see some advertising trends.

Top 1 Ad Creative of Angry Birds 2

Ad Details :

Headline :Angry Birds 2

Text :‎Play the world's best bird flinging, pig popping game! Use the slingshot to fling birds at the piggies' towers and bring them crashing down – all to save the precious eggs. New to the world of Angry Birds? Angry Birds 2 is the best way to get to know all of the iconic characters and experience ...

Top 2 Ad Creative of Angry Birds 2

Ad Details :

Headline :Angry Birds 2

Text :‎Play the world's best bird flinging, pig popping game! Use the slingshot to fling birds at the piggies' towers and bring them crashing down – all to save the precious eggs. New to the world of Angry Birds? Angry Birds 2 is the best way to get to know all of the iconic characters and experience ...

Top 3 Ad Creative of Angry Birds 2

Ad Details :

Headline :実力を試そう

Text :‎Get ready for the Angry Birds 10 Year Anniversary with a batch of time limited events! Play the world's best bird flinging, pig popping game! Use the slingshot to fling birds at the piggies' towers and bring them crashing down – all to save the precious eggs. New to the world of Angry Birds? An...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 534 420 166
Popularity 999 999 988
Dimensions 405 x 405 405 x 405 400 x 224
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Singapore Australia,United States,Canada,United Kingdom Tajikistan,United Kingdom,United Arab Emirates,Macedonia,Switzerland,Lithuania,Belgium,Turkmenistan,Estonia,Japan,Australia,Croatia,Italy,Iceland,United States,Chile,Luxembourg,Canada,Korea
Language English English English

Through the above analysis, we can see that the most effective channel for Angry Birds 2 in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Angry Birds 2’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Angry Birds 2, you can click the app name below to view related reports.