Murder in the Alps Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Murder in the Alps's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Murder in the Alps.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Murder in the Alps
App Name : Murder in the Alps
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Nordcurrent UAB
Publisher : Instagram,Facebook,War Escape,Relic Match 3: Mystery Games,全民猜成語 - 游戏大全2019,龍珠祖瑪™
Total creative ads during the time period : 1,597
Duration : 1,652
Popularity : 367,463
Check ASO Keywords of Murder in the Alps
2. Murder in the Alps’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Murder in the Alps in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Murder in the Alps in the recent period. As of 2021-03-16, among the Murder in the Alps‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Murder in the Alps's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 31.23%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Murder in the Alps‘s network with the most ads is Google Ads(Admob) and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Murder in the Alps
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Murder in the Alps. We can see some advertising trends.
Top 1 Ad Creative of Murder in the Alps
Ad Details ：
Headline ：🕴 9 suspects, 1 KILLER! 💀
Text ：
Top 2 Ad Creative of Murder in the Alps
Ad Details ：
Headline ：🕴 9 suspects, 1 KILLER! 💀
Text ：
Top 3 Ad Creative of Murder in the Alps
Ad Details ：
Headline ：MurderInAlps_General_EN_1920X1080_iOS
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 215 | 205 | 195 |
| Popularity | 998 | 997 | 997 |
| Dimensions | 400 x 224 | 400 x 400 | 320 x 180 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | AdColony |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Hong Kong,Philippines,Ireland,Denmark,Germany,Czech,Russia,Norway,Italy,Spain,India,Switzerland,Austria,Indonesia,Canada,Sweden,United Kingdom | United States,France,Denmark,Australia,Finland,Russia,Canada,Austria,Hong Kong,Sweden,United Kingdom,Spain,Germany | Germany,Liechtenstein,Austria |
| Language | English | English | German |
Through the above analysis, we can see that the most effective channel for Murder in the Alps in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Murder in the Alps's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Murder in the Alps, you can click the app name below to view related reports, or you can find more info in ASOTools.