央视频 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 央视频's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 央视频.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 央视频
App Name : 央视频
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,WIFI万能钥匙
Developer : 中央电视台
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,腾讯新闻,今日影视大全,东方头条,汉语词典,腾讯新闻-打开眼界,极速清理管家轻量版
Total creative ads during the time period : 3,045
Duration : 439
Popularity : 328,372
Check ASO Keywords of 央视频
2. 央视频’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 央视频 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 央视频 in the recent period. As of 2021-03-11, among the 央视频‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 央视频's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 52.2%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 央视频‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 51.72%.
3. Top 3 Ad Creative Analysis of 央视频
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 央视频. We can see some advertising trends.
Top 1 Ad Creative of 央视频
Ad Details ：
Headline ：震惊！下载央视频，不用看广告
Text ：下载央视频，不用看广告，CCTV、湖南、浙江全频道任你看
Top 2 Ad Creative of 央视频
Ad Details ：
Headline ：下载央视频，看电视、看视频
Text ：下载央视频，看电视、看视频，不用看广告，还免流量哦
Top 3 Ad Creative of 央视频
Ad Details ：
Headline ：震惊！下载央视频，不用看广告
Text ：下载央视频，不用看广告，CCTV、湖南、浙江全频道任你看
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 291 | 286 | 286 |
| Popularity | 977 | 975 | 975 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 央视频 in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free 央视频's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 央视频, you can click the app name below to view related reports, or you can find more info in ASOTools.