Anthropologie Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Anthropologie's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Anthropologie.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Anthropologie
App Name : Anthropologie
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Anthropologie
Publisher : Instagram,Facebook,SoundTube Free Music Player,Ice Princess Mermaid: Girl Makeup & Dress Up Games,Sophia dot prom dress - Princess Sophia Dressup develop cosmetic salon girls games,Celebrity Mommy's Newborn Twins Family Doctor - new baby salon games!,YouCam Nails - Manicure Salon for Custom Nail Art,Barbie Squad agents - Sweetheart Princess love makeup, Cinderella Beauty Diary, girls playing games for free
Total creative ads during the time period : 667
Duration : 660
Popularity : 71,358
Check ASO Keywords of Anthropologie
2. Anthropologie’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Anthropologie in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Anthropologie in the recent period. As of 2021-03-12, among the Anthropologie‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Anthropologie's the proportion of networks impressions are placed like this:
Pinterest's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Anthropologie‘s network with the most ads is Pinterest and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Anthropologie
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Anthropologie. We can see some advertising trends.
Top 1 Ad Creative of Anthropologie
Ad Details ：
Headline ：Maris Necklace
Text ：Shop the Maris Necklace at Anthropologie today. Read customer reviews, discover product details and more.
Top 2 Ad Creative of Anthropologie
Ad Details ：
Headline ：Maris Necklace
Text ：Shop the Maris Necklace at Anthropologie today. Read customer reviews, discover product details and more.
Top 3 Ad Creative of Anthropologie
Ad Details ：
Headline ：Maris Necklace
Text ：Shop the Maris Necklace at Anthropologie today. Read customer reviews, discover product details and more.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 278 | 278 | 278 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 351 x 400 | 351 x 400 | 351 x 400 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Netherlands | Netherlands | Netherlands |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Anthropologie in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Anthropologie's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Anthropologie, you can click the app name below to view related reports, or you can find more info in ASOTools.