Volaris Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Volaris's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Volaris.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Volaris
App Name : Volaris
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Volaris
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,TopBuzz: Notícias,Vídeos, GIFs,Korean Food Recipes - 10k Recipes,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 1,698
Duration : 935
Popularity : 210,959
Check ASO Keywords of Volaris
2. Volaris’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Volaris in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Volaris in the recent period. As of 2021-03-16, among the Volaris‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 38.24%, Carousel category's proportion is 51.47%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Volaris's the proportion of networks impressions are placed like this:
Instagram's proportion is 35.59%,
Audience Network's proportion is 26.71%,
Facebook's proportion is 25.76%,
Messenger's proportion is 11.95%,
's proportion is .
In the date of 2021-03-16, Volaris‘s network with the most ads is Audience Network and its proportion is 25.74%.
3. Top 3 Ad Creative Analysis of Volaris
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Volaris. We can see some advertising trends.
Top 1 Ad Creative of Volaris
Ad Details ：
Headline ：Download Volaris App!
Text ：Download the Volaris App, turn on its notifications and you’ll get exclusive promos to fly. 📲👌
Top 2 Ad Creative of Volaris
Ad Details ：
Headline ：¡Descarga la App Volaris!
Text ：Aquí te van razones por las que deberías descargar nuestra app.📲👌
Recuerda activar las notificaciones para recibir toda la información de tu vuelo. 😉
Top 3 Ad Creative of Volaris
Ad Details ：
Headline ：Download Volaris App!
Text ：Download the Volaris App, turn on its notifications and you’ll get exclusive promos to fly. 📲👌
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 270 | 271 | 269 |
| Popularity | 999 | 998 | 998 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 2 |
| Countries | United States | Mexico | United States |
| Language | English | Spanish | English |
Through the above analysis, we can see that the most effective channel for Volaris in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Volaris's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Volaris, you can click the app name below to view related reports, or you can find more info in ASOTools.