Anyfin Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Anyfin's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Anyfin.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Anyfin
App Name : Anyfin
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Anyfin
Publisher : Instagram,Facebook,Treehouse Table,Ameba,Vegan Recipes - Free Vegan Food Cookbook,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 1,778
Duration : 883
Popularity : 270,761
Check ASO Keywords of Anyfin
2. Anyfin’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Anyfin in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Anyfin in the recent period. As of 2021-03-15, among the Anyfin‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.48%, Playable Ads category's proportion is 0.0%, Image category's proportion is 4.76%, Carousel category's proportion is 4.76%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Anyfin's the proportion of networks impressions are placed like this:
Messenger's proportion is 24.5%,
Audience Network's proportion is 24.25%,
Facebook's proportion is 23.95%,
Instagram's proportion is 23.95%,
Google Ads(Admob)'s proportion is 3.35%.
In the date of 2021-03-15, Anyfin‘s network with the most ads is Google Ads(Admob) and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of Anyfin
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Anyfin. We can see some advertising trends.
Top 1 Ad Creative of Anyfin
Ad Details ：
Headline ：Kokeile jo tänään
Text ：
Top 2 Ad Creative of Anyfin
Ad Details ：
Headline ：Kokeile jo tänään
Text ：
Top 3 Ad Creative of Anyfin
Ad Details ：
Headline ：Kokeile heti!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 215 | 215 | 198 |
| Popularity | 998 | 998 | 996 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Sweden,Finland | Finland,Sweden | Sweden,Finland |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Anyfin in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Anyfin's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Anyfin, you can click the app name below to view related reports, or you can find more info in ASOTools.