AP News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AP News’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AP News.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AP News
App Name : AP News
OS : iOS
Network : Facebook,Twitter,Instagram
Developer : The Associated Press
Publisher : 拼立得 - 美圖拼圖相機,Airlines Manager : Tycoon 2019,Princess Coloring Book - Kids Game Free
Total creative ads during the time period : 452
Duration : 1,454
Popularity : 125,744
2. AP News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser AP News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AP News in the recent period. As of 2020-09-07, among the AP News‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, AP News’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 94.3%,
Instagram’s proportion is 5.7%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, AP News‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of AP News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AP News. We can see some advertising trends.
Top 1 Ad Creative of AP News
Ad Details ：
Headline ：AP Investigation: Deported parents may lose kids to adoption
Text ：As the deportees were led off the plane onto the steamy San Salvador tarmac, an anguished Araceli Ramos Bonilla burst into tears, her face contorted with pain: "They want to steal my da
Top 2 Ad Creative of AP News
Ad Details ：
Headline ：US job openings jump to record high of 7.3 million
Text ：WASHINGTON (AP) — U.S. employers posted the most open jobs in December in the nearly two decades that records have been kept, evidence that the job market is strong despite several challenges facing the economy. The Labor Department said Tuesday that job openings jumped 2.4 percent in December to ...
Top 3 Ad Creative of AP News
Ad Details ：
Headline ：Angelina Jolie seeks support for Venezuelan refugees
Text ：LIMA, Peru (AP) — Hollywood actress Angelina Jolie said Tuesday the exodus of hundreds of thousands of Venezuelans from their country has led to a "shocking" migrant crisis in South America that was "predictable and preventable." Jolie was ending a three-day visit to Peru as a special envoy for th...
Basic Info of Top 3 Ad Creative
|Dimensions||800 x 533||3000 x 2000||3000 x 1998|
|Countries||Australia,United Kingdom,United States,Canada||United States,Canada,Australia,United Kingdom||Australia,United Kingdom,United States,Canada|
Through the above analysis, we can see that the most effective channel for AP News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free AP News’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AP News, you can click the app name below to view related reports.