AP News Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the AP News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AP News.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of AP News

App Name : AP News

Logo

AP News-SocialPeta

OS : Android

Network : Facebook,Twitter,Instagram

Developer : The Associated Press

Publisher : Facebook,Instagram,拼立得 - 美图拼图相机,Airlines Manager : Tycoon 2019,Princess Coloring Book - Kids Game Free

Total creative ads during the time period : 1,188

Duration : 2,480

Popularity : 152,603

Check ASO Keywords of AP News

2. AP News’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AP News in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of AP News in the recent period. As of 2021-05-27, among the AP News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, AP News's the proportion of networks impressions are placed like this:

Twitter's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-05-27, AP News‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of AP News

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AP News. We can see some advertising trends.

Top 1 Ad Creative of AP News

Ad Details :

Headline :AP Interview: Pelosi: 'I don't trust Barr; I trust Mueller'

Text :Attorney General William Barr was too scared to show up to testify before the House panel today. But not showing up shouldn't be an option -- he owes us answers and Congress should have the opportunity to press him on why he lied to us. There's no question that Barr's loyalty lies with Trump, not the American people.

👉Read Pelosi's interview on how Barr’s testimony severely undermines our democracy.

Top 2 Ad Creative of AP News

Ad Details :

Headline :AP FACT CHECK: DeSantis wrong on Tallahassee crime rate

Text :During the first Florida gubernatorial debate between Republican former U.S. Rep. Ron DeSantis and Democratic Tallahassee Mayor Andrew Gillum, DeSantis repeatedly said Gillum presides over a city that has the highest crime rate in the state. Crime statistics show that claim to be incorrect. Gillum c...

Top 3 Ad Creative of AP News

Ad Details :

Headline :Coming clean: Public embrace for celeb addicts offers hope

Text :Recover Out Loud! ✊

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 556 520 708
Popularity 999 999 999
Dimensions 3000 x 2000 3000 x 2087 3000 x 2113
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States,Australia,Canada,United Kingdom Australia,Canada,United States,United Kingdom United States
Language English English English

Through the above analysis, we can see that the most effective channel for AP News in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free AP News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to AP News, you can click the app name below to view related reports, or you can find more info in ASOTools.