App in the Air Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the App in the Air's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps App in the Air.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of App in the Air
App Name : App in the Air
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : AITA LIMITED
Publisher : Instagram,Facebook
Total creative ads during the time period : 45
Duration : 1,821
Popularity : 14,428
Check ASO Keywords of App in the Air
2. App in the Air’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser App in the Air in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of App in the Air in the recent period. As of 2021-03-01, among the App in the Air‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-01, App in the Air's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.74%,
Instagram's proportion is 25.37%,
Messenger's proportion is 22.81%,
Audience Network's proportion is 20.08%,
's proportion is .
In the date of 2021-03-01, App in the Air‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of App in the Air
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of App in the Air. We can see some advertising trends.
Top 1 Ad Creative of App in the Air
Ad Details ：
Headline ：Booking travel just got easier.
Text ：Looking for a holiday deal? Unlock exclusive rates, easy cancellations and more with our award winning app. As seen in Forbes, WSJ and more.
Top 2 Ad Creative of App in the Air
Ad Details ：
Headline ：Booking travel just got easier.
Text ：Unlock flight deals, flexible cancellations and more with our award winning app. As seen in Forbes, WSJ and Wired.
Top 3 Ad Creative of App in the Air
Ad Details ：
Headline ：Booking travel just got easier.
Text ：Unlock flight deals, flexible cancellations and more with our award winning app. As seen in Forbes, WSJ and Wired.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 125 | 125 | 125 |
| Popularity | 906 | 904 | 901 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for App in the Air in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free App in the Air's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to App in the Air, you can click the app name below to view related reports, or you can find more info in ASOTools.