Apple Books Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Apple Books’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Apple Books.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Apple Books

App Name : Apple Books

Logo

Apple Books-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Apple

Publisher : 股票买卖时机,Lakorn-Watch Rerun TV Shows,拼音學習伴侶 - 學習普通話App,Voice Texting Pro,全音阶手风琴 Mezquite Accordion,学习如何绘制仙子礼服,Pro Guide For Clash Royale - Strategy Help,DIY手工衣服裁剪与服装缝制教程 - 教你学原创的服装设计

Total creative ads during the time period : 127

Duration : 1,864

Popularity : 14,610

2. Apple Books’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Apple Books in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Apple Books in the recent period. As of 2020-09-07, among the Apple Books‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Apple Books’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Apple Books‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Apple Books

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Apple Books. We can see some advertising trends.

Top 1 Ad Creative of Apple Books

Ad Details :

Headline :Lívia Paulo De Araujo

Text :

Top 2 Ad Creative of Apple Books

Ad Details :

Headline :SLEEP-SAVING BIBLE

Text :Out now!

Top 3 Ad Creative of Apple Books

Ad Details :

Headline :SLEEP-SAVING BIBLE

Text :Out now!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 660 26 26
Popularity 999 126 125
Dimensions 2048 x 914 1200 x 1200 400 x 224
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Brazil Australia Australia
Language NA English English

Through the above analysis, we can see that the most effective channel for Apple Books in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Apple Books’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Apple Books, you can click the app name below to view related reports.