Wilhelm Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wilhelm's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wilhelm.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wilhelm
App Name : Wilhelm
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer :
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,POTO - Photo Collage Editor,Navmii GPS Switzerland: Offline Navigation,Un día más culto
Total creative ads during the time period : 418
Duration : 516
Popularity : 66,922
Check ASO Keywords of Wilhelm
2. Wilhelm’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wilhelm in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wilhelm in the recent period. As of 2021-03-15, among the Wilhelm‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 46.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 26.67%, Carousel category's proportion is 26.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Wilhelm's the proportion of networks impressions are placed like this:
Instagram's proportion is 34.33%,
Messenger's proportion is 34.33%,
Facebook's proportion is 17.84%,
Audience Network's proportion is 13.51%,
's proportion is .
In the date of 2021-03-15, Wilhelm‘s network with the most ads is Facebook and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of Wilhelm
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wilhelm. We can see some advertising trends.
Top 1 Ad Creative of Wilhelm
Ad Details ：
Headline ：Download jetzt die WILHELM App
Text ：
Top 2 Ad Creative of Wilhelm
Ad Details ：
Headline ：Kostenlos registrieren und dauerhaft sparen!
Text ：Welche Versicherung brauche ich wirklich? Wir beraten dich dauerhaft kostenlos. Du entscheidest und wir kümmern uns um alles Weitere!
Top 3 Ad Creative of Wilhelm
Ad Details ：
Headline ：Kostenlos registrieren und dauerhaft sparen!
Text ：Welche Versicherung brauche ich wirklich? Wir beraten dich dauerhaft kostenlos. Du entscheidest und wir kümmern uns um alles Weitere!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 234 | 345 | 345 |
| Popularity | 999 | 996 | 996 |
| Dimensions | 320 x 400 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 2 | 2 |
| Countries | Germany | Germany | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Wilhelm in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Wilhelm's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wilhelm, you can click the app name below to view related reports, or you can find more info in ASOTools.