Apple Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Apple Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Apple Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Apple Music
App Name : Apple Music
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Apple Inc.
Publisher : Instagram,Facebook,EDM Music - NCS Music 2020,Tamil FM Radio Hd Online Tamil Songs & News,BuzzBeat - read articles, videos & get bonus
Total creative ads during the time period : 1,917
Duration : 1,952
Popularity : 188,891
Check ASO Keywords of Apple Music
2. Apple Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Apple Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Apple Music in the recent period. As of 2021-03-15, among the Apple Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 68.75%, Playable Ads category's proportion is 0.0%, Image category's proportion is 29.69%, Carousel category's proportion is 1.56%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Apple Music's the proportion of networks impressions are placed like this:
Instagram's proportion is 60.98%,
Messenger's proportion is 15.86%,
Facebook's proportion is 14.76%,
Audience Network's proportion is 8.38%,
Google Ads(Admob)'s proportion is 0.01%.
In the date of 2021-03-15, Apple Music‘s network with the most ads is Instagram and its proportion is 46.88%.
3. Top 3 Ad Creative Analysis of Apple Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Apple Music. We can see some advertising trends.
Top 1 Ad Creative of Apple Music
Ad Details ：
Headline ：
Text ：Listen to “Right Back" feat. A Boogie Wit Da Hoodie on Filtr’s “Summer Smash Hits” playlist on Apple Music!
Top 2 Ad Creative of Apple Music
Ad Details ：
Headline ：
Text ：Listen to “Right Back" feat. A Boogie Wit Da Hoodie on Filtr’s “Summer Smash Hits” playlist on Apple Music!
Top 3 Ad Creative of Apple Music
Ad Details ：
Headline ：
Text ：Listen to “Right Back" feat. A Boogie Wit Da Hoodie on Filtr’s “Summer Smash Hits” playlist on Apple Music!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 385 | 425 | 352 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 1280 x 1280 | |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Canada | Canada | Poland,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Apple Music in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Apple Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Apple Music, you can click the app name below to view related reports, or you can find more info in ASOTools.