Apple Podcasts Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Apple Podcasts's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Apple Podcasts.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Apple Podcasts
App Name : Apple Podcasts
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Apple
Publisher : Instagram,Facebook,Best Christian Podcasts,Radios Italia FM Live Stream,DoublePod Podcasts for android,KD Pro Disposable Camera
Total creative ads during the time period : 2,332
Duration : 2,381
Popularity : 449,966
Check ASO Keywords of Apple Podcasts
2. Apple Podcasts’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Apple Podcasts in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Apple Podcasts in the recent period. As of 2021-03-15, among the Apple Podcasts‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 39.2%, Playable Ads category's proportion is 0.0%, Image category's proportion is 58.4%, Carousel category's proportion is 2.4%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Apple Podcasts's the proportion of networks impressions are placed like this:
Audience Network's proportion is 30.33%,
Messenger's proportion is 29.49%,
Facebook's proportion is 29.36%,
Instagram's proportion is 10.83%,
's proportion is .
In the date of 2021-03-15, Apple Podcasts‘s network with the most ads is Facebook and its proportion is 29.6%.
3. Top 3 Ad Creative Analysis of Apple Podcasts
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Apple Podcasts. We can see some advertising trends.
Top 1 Ad Creative of Apple Podcasts
Ad Details ：
Headline ：The #1 Marketing Podcast You Should Follow
Text ：Secrets of Marketers is about to become your favorite Marketing Podcast.
Jeremy Blossom hosts the podcast and interviews the most influential marketers on the planet, such as Neil Patel, and it will have you sitting at the edge of your seat…
You’ll be enriched with the latest strategies, tactics and trends BEFORE they become mainstream.
<< Subscribe to Secrets of Marketers Podcast >>
Top 2 Ad Creative of Apple Podcasts
Ad Details ：
Headline ：A Billionaire Romance
Text ：“Stay,” he says. “I’ll give it to you if you’re good and if you stay still. Okay?”
I nod in reply.
“Very good. Good girl,” he says with a crooked smirk on his face.
“Open your eyes. Look at me.”
💖💋💖💋💖
Top 3 Ad Creative of Apple Podcasts
Ad Details ：
Headline ：Podcasts are ideal for corporate communication
Text ：Do you have a message you need people to hear? Do you know that most people listen to podcasts WHILE doing something? (usually driving, cooking or gym) This makes it the ideal medium for ensuring you are heard and understood.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 313 | 325 | 413 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 600 x 314 | 338 x 600 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Ukraine,San Marino,Hungary,Guinea,Honduras,Armenia,Chad,Korea,Solomon Is,Azerbaijan,Malawi,South Africa,Afghanistan,Namibia,Argentina,Mexico,Venezuela,Togo,France | United States,Canada,Australia,United Kingdom | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Apple Podcasts in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Apple Podcasts's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Apple Podcasts, you can click the app name below to view related reports, or you can find more info in ASOTools.