Qoo10 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Qoo10's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Qoo10.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Qoo10
App Name : Qoo10
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Qoo10 Pte Ltd
Publisher : Instagram,Facebook,Kendama Guide,Fotor - Photo Editor&Collage,TopBuzz: Notícias,Vídeos, GIFs,1个月下蹲挑战
Total creative ads during the time period : 358
Duration : 684
Popularity : 148,546
Check ASO Keywords of Qoo10
2. Qoo10’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Qoo10 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Qoo10 in the recent period. As of 2021-03-13, among the Qoo10‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 6.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 93.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Qoo10's the proportion of networks impressions are placed like this:
Facebook's proportion is 58.64%,
Instagram's proportion is 25.75%,
Messenger's proportion is 15.62%,
's proportion is ,
's proportion is .
In the date of 2021-03-13, Qoo10‘s network with the most ads is Facebook and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of Qoo10
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Qoo10. We can see some advertising trends.
Top 1 Ad Creative of Qoo10
Ad Details ：
Headline ：Same day delivery available.
Text ：Qoo10 is Singapore’s #1 Online Marketplace for your every want, every need, every day. Download the Qoo10 app on iPhone to enjoy the best online shopping experience with us. Get more savings from Time Sale and explore our Daily Deals, or purchase together with other Qoo10 members in Group Buy. ...
Top 2 Ad Creative of Qoo10
Ad Details ：
Headline ：You Order, We Deliver.
Text ：We'll get your groceries for you!
Top 3 Ad Creative of Qoo10
Ad Details ：
Headline ：Get it delivered fast.
Text ：We deliver Movable Home Laptop Table to you now.
Different sizes available.
Download Qoo10 App.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 232 | 285 | 286 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 628 | 1080 x 1080 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Singapore | Singapore | Singapore,United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Qoo10 in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Qoo10's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Qoo10, you can click the app name below to view related reports, or you can find more info in ASOTools.