willhaben Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the willhaben’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps willhaben.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of willhaben

App Name : willhaben



OS : Android

Network : Facebook,Audience Network,Instagram

Developer : willhaben

Publisher : SHAREit - Transfer Share,Treehouse Table,Sweet Selfie Camera:Beauty cam,photoselfie editor,UC Mini- Best Tube Mate Fast Video Downloader,USA Weather forecast,Text Free: WiFi Calling App,Tandem Language Exchange: Speak learn languages

Total creative ads during the time period : 1,448

Duration : 1,552

Popularity : 352,766

2. willhaben’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser willhaben in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of willhaben in the recent period. As of 2020-09-06, among the willhaben‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, willhaben’s the proportion of networks impressions are placed like this:

Messenger’s proportion is 81.88%,

Facebook’s proportion is 18.12%,

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In the date of 2020-09-06, willhaben‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of willhaben

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of willhaben. We can see some advertising trends.

Top 1 Ad Creative of willhaben

Ad Details :

Headline :Tolle Markensachen zu super Preisen 🔥

Text :willhaben ist die größte Marktplatz-App Österreichs zum Kaufen und Verkaufen zwischen Privatpersonen. Such in über 4 Millionen Angeboten aus den Bereichen Gebrauchtwagen, Immobilien, Jobs und dem größten Marktplatz für Kleinanzeigen, und finde tausende schöne Dinge in deiner Nähe! Du willst...

Top 2 Ad Creative of willhaben

Ad Details :

Headline :Entzückende Kleider für Zwillinge

Text :Das doppelte Lottchen ... oder die Hits für Zwillinge bei uns in der willhaben App!

Top 3 Ad Creative of willhaben

Ad Details :

Headline :Von Samsung bis Huawei

Text :Die neuesten Android Smartphone-Trends auf willhaben entdecken

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 358 547 378
Popularity 999 999 999
Dimensions 600 x 314 1200 x 628
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 3 2
Countries United States Austria,Germany,Liechtenstein Austria,Germany,Liechtenstein
Language German German German

Through the above analysis, we can see that the most effective channel for willhaben in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free willhaben’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to willhaben, you can click the app name below to view related reports.