willhaben Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the willhaben's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps willhaben.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of willhaben
App Name : willhaben
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : willhaben
Publisher : Instagram,Facebook,SHAREit - Transfer & Share,Treehouse Table,Photo Editor & Pic Collage - Sweet Selfie Camera,UC Mini-Download Video Status & Movies
Total creative ads during the time period : 3,046
Duration : 1,741
Popularity : 718,377
Check ASO Keywords of willhaben
2. willhaben’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser willhaben in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of willhaben in the recent period. As of 2021-03-15, among the willhaben‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 79.2%, Carousel category's proportion is 20.13%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, willhaben's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.14%,
Instagram's proportion is 24.97%,
Audience Network's proportion is 21.95%,
Messenger's proportion is 21.94%,
's proportion is .
In the date of 2021-03-15, willhaben‘s network with the most ads is Facebook and its proportion is 25.96%.
3. Top 3 Ad Creative Analysis of willhaben
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of willhaben. We can see some advertising trends.
Top 1 Ad Creative of willhaben
Ad Details ：
Headline ：Von Louis Vuitton über Burberry bis Gucci 💕
Text ：willhaben ist die größte Marktplatz-App Österreichs zum Kaufen und Verkaufen zwischen Privatpersonen. Such in über 4 Millionen Angeboten aus den Bereichen Gebrauchtwagen, Immobilien, Jobs und dem größten Marktplatz für Kleinanzeigen, und finde tausende schöne Dinge in deiner Nähe! Du willst...
Top 2 Ad Creative of willhaben
Ad Details ：
Headline ：Zeitlose Uhren - jetzt entdecken!
Text ：willhaben ist die größte Marktplatz-App Österreichs zum Kaufen und Verkaufen zwischen Privatpersonen. Such in über 4 Millionen Angeboten aus den Bereichen Gebrauchtwagen, Immobilien, Jobs und dem größten Marktplatz für Kleinanzeigen, und finde tausende schöne Dinge in deiner Nähe! Du willst...
Top 3 Ad Creative of willhaben
Ad Details ：
Headline ：Von Samsung bis Huawei
Text ：Die neuesten Android Smartphone-Trends auf willhaben entdecken
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 323 | 347 | 378 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 314 | 600 x 314 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Romania,United States,Austria,Slovak,Czech,Hungary | Austria | Austria,Germany,Liechtenstein |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for willhaben in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free willhaben's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to willhaben, you can click the app name below to view related reports, or you can find more info in ASOTools.