ApplyUp Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ApplyUp's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ApplyUp.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ApplyUp
App Name : ApplyUp
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Apply Up
Publisher : Instagram,Facebook,40 HADİS,Shift Tracker,30 Day Fitness Challenge - Workout at Home,Speak Armenian : Learn Armenian Language Offline
Total creative ads during the time period : 409
Duration : 386
Popularity : 50,639
Check ASO Keywords of ApplyUp
2. ApplyUp’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ApplyUp in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ApplyUp in the recent period. As of 2021-03-09, among the ApplyUp‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.67%, Carousel category's proportion is 16.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, ApplyUp's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-09, ApplyUp‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of ApplyUp
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ApplyUp. We can see some advertising trends.
Top 1 Ad Creative of ApplyUp
Ad Details ：
Headline ：Free Employment Matching
Text ：Get Job Offers for Free!
Top 2 Ad Creative of ApplyUp
Ad Details ：
Headline ：New Hiring App For Recruiters
Text ：Apply Up Remote Jobs
Top 3 Ad Creative of ApplyUp
Ad Details ：
Headline ：Best Job Search App 2020
Text ：Apply Up Find The Most Relevant Job Opportunity, Connecting You With Top Recruiters.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 364 | 263 | 288 |
| Popularity | 976 | 951 | 898 |
| Dimensions | 400 x 224 | 640 x 360 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 3 | 2 | 3 |
| Countries | Australia,Canada,United Kingdom,United States | Canada,United States,United Kingdom,Australia | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ApplyUp in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free ApplyUp's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ApplyUp, you can click the app name below to view related reports, or you can find more info in ASOTools.