ARD Audiothek Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ARD Audiothek’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ARD Audiothek.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ARD Audiothek

App Name : ARD Audiothek

Logo

ARD Audiothek-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Südwestrundfunk Anstalt des öffentlichen Rechts

Publisher :

Total creative ads during the time period : 98

Duration : 738

Popularity : 11,358

2. ARD Audiothek’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ARD Audiothek in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ARD Audiothek in the recent period. As of 2020-09-06, among the ARD Audiothek‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 30.77%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 69.23%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, ARD Audiothek’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 96.18%,

Audience Network’s proportion is 1.91%,

Instagram’s proportion is 1.91%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, ARD Audiothek‘s network with the most ads is Facebook and its proportion is 38.46%.

3. Top 3 Ad Creative Analysis of ARD Audiothek

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ARD Audiothek. We can see some advertising trends.

Top 1 Ad Creative of ARD Audiothek

Ad Details :

Headline :Das ARD Radiofeature

Text :

Top 2 Ad Creative of ARD Audiothek

Ad Details :

Headline :Das ARD Radiofeature

Text :

Top 3 Ad Creative of ARD Audiothek

Ad Details :

Headline :Hier geht es zur ARD Audiothek 👉

Text :‎Krimis, Podcasts, Comedy, Dokus und vieles mehr: Die ARD Audiothek bietet beste Audio-Unterhaltung für alle! Jederzeit das Beste hören – was Sie wollen, wann Sie wollen. Mit der ARD Audiothek kommen die Premium-Inhalte aus den Radioprogrammen der ARD und des Deutschlandradios direkt auf Ihr S...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 355 313 162
Popularity 999 999 698
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Video Video Image
Network Facebook Facebook Facebook
Related Ads 1 1 2
Countries Germany Germany Germany
Language English English German

Through the above analysis, we can see that the most effective channel for ARD Audiothek in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free ARD Audiothek’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ARD Audiothek, you can click the app name below to view related reports.