ARD Audiothek Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ARD Audiothek's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ARD Audiothek.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ARD Audiothek
App Name : ARD Audiothek
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : ARD.de/SWR
Publisher : Instagram,Facebook,Vegan Recipes - Free Vegan Food Cookbook,All Recipes Free - Food Recipes App,Video Collage Maker,Treehouse Table,SHAREit - Transfer & Share,Water Drink Reminder
Total creative ads during the time period : 300
Duration : 1,044
Popularity : 30,978
Check ASO Keywords of ARD Audiothek
2. ARD Audiothek’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ARD Audiothek in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ARD Audiothek in the recent period. As of 2021-05-25, among the ARD Audiothek‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, ARD Audiothek's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-25, ARD Audiothek‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of ARD Audiothek
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ARD Audiothek. We can see some advertising trends.
Top 1 Ad Creative of ARD Audiothek
Ad Details ：
Headline ：Das ARD Radiofeature
Text ：
Top 2 Ad Creative of ARD Audiothek
Ad Details ：
Headline ：ARD Audiothek
Text ：Auch im Alltag entspannen🧘♀️! Krimis, Podcasts, Comedy, Dokus und vieles mehr in der...
Top 3 Ad Creative of ARD Audiothek
Ad Details ：
Headline ：ARD Audiothek
Text ：Pause gefällig? Jetzt entspannen mit der ARD Audiothek - Krimis, Podcasts, Comedy und...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 355 | 278 | 262 |
| Popularity | 999 | 968 | 949 |
| Dimensions | 1080 x 1080 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 2 | 2 |
| Countries | Germany | Germany,Austria,Liechtenstein | Liechtenstein,Austria,Germany |
| Language | English | German | German |
Through the above analysis, we can see that the most effective channel for ARD Audiothek in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ARD Audiothek's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ARD Audiothek, you can click the app name below to view related reports, or you can find more info in ASOTools.