HAPPY GO Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the HAPPY GO’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HAPPY GO.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of HAPPY GO

App Name : HAPPY GO

Logo

HAPPY GO-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Instagram

Developer : DDIM

Publisher : SmartNews: World Breaking News,Fotor - Photo Editor & Collage,Video Editor with Music Star,GulogGratis: Køb & sælg,Bible Study - Study The Bible By Topic,POTO - Photo Frames & Collage,Gardenscapes

Total creative ads during the time period : 82

Duration : 420

Popularity : 11,865

2. HAPPY GO’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser HAPPY GO in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of HAPPY GO in the recent period. As of 2020-09-03, among the HAPPY GO‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, HAPPY GO’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 27.61%,

Messenger’s proportion is 27.32%,

Audience Network’s proportion is 22.59%,

Facebook’s proportion is 22.48%,

’s proportion is .

In the date of 2020-09-03, HAPPY GO‘s network with the most ads is Instagram and its proportion is 28.57%.

3. Top 3 Ad Creative Analysis of HAPPY GO

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HAPPY GO. We can see some advertising trends.

Top 1 Ad Creative of HAPPY GO

Ad Details :

Headline :免費喝咖啡☕下載送150點

Text :‎HAPPY GO為全國最大的會員紅利點數平台,讓卡友透過點數進行食衣住行育樂多通路消費選擇、輕鬆集點,快樂分享! 立即下載APP,讓手機化身成專屬HAPPY GO貼身小秘書,串聯您的點數生活: ● 會員條碼帶著走,累積點數更便.....

Top 2 Ad Creative of HAPPY GO

Ad Details :

Headline :免費喝咖啡☕下載送150點

Text :‎HAPPY GO為全國最大的會員紅利點數平台,讓卡友透過點數進行食衣住行育樂多通路消費選擇、輕鬆集點,快樂分享! 立即下載APP,讓手機化身成專屬HAPPY GO貼身小秘書,串聯您的點數生活: ● 會員條碼帶著走,累積點數更便.....

Top 3 Ad Creative of HAPPY GO

Ad Details :

Headline :免費喝咖啡☕下載送150點

Text :‎HAPPY GO為全國最大的會員紅利點數平台,讓卡友透過點數進行食衣住行育樂多通路消費選擇、輕鬆集點,快樂分享! 立即下載APP,讓手機化身成專屬HAPPY GO貼身小秘書,串聯您的點數生活: ● 會員條碼帶著走,累積點數更便.....

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 66 66 66
Popularity 459 450 448
Dimensions 1040 x 1040 1040 x 1040 1200 x 628
Creative Type Image Image Image
Network Instagram Messenger Facebook
Related Ads 1 1 1
Countries Taiwan Taiwan Taiwan
Language Chinese (Traditional) Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for HAPPY GO in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free HAPPY GO’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to HAPPY GO, you can click the app name below to view related reports.