HAPPY GO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HAPPY GO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HAPPY GO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HAPPY GO
App Name : HAPPY GO
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : 鼎鼎聯合行銷股份有限公司(DDIM)
Publisher : Instagram,Korean Food Recipes - 10k Recipes,30 Day Fitness Challenge - Workout at Home,YouCam Nails - Manicure Salon for Custom Nail Art,Avira Antivirus 2020 - Virus Cleaner & VPN,Blue Light Filter - Night Mode, Night Shift
Total creative ads during the time period : 266
Duration : 696
Popularity : 38,343
Check ASO Keywords of HAPPY GO
2. HAPPY GO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HAPPY GO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HAPPY GO in the recent period. As of 2021-05-11, among the HAPPY GO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-11, HAPPY GO's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-11, HAPPY GO‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of HAPPY GO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HAPPY GO. We can see some advertising trends.
Top 1 Ad Creative of HAPPY GO
Ad Details ：
Headline ：免費冰淇淋來囉 🍦下載送150點
Text ：🍦 下載送150點，免費冰淇淋來囉 🍦
👉150點✨如何獲得❓
✅首次下載App送100點限時點數
✅HAPPY GO Pay綁定禮50點
.
打開定位，點選附近店家
再也不怕找不到點數怎麼使用！
.
活動辦法 https://bit.ly/2ReHl5r
.
※活動贈送點數部分為限時點數
Top 2 Ad Creative of HAPPY GO
Ad Details ：
Headline ：免費冰淇淋來囉 🍦下載送150點
Text ：🍦 下載送150點，免費冰淇淋來囉 🍦
👉150點✨如何獲得❓
✅首次下載App送100點限時點數
✅HAPPY GO Pay綁定禮50點
.
打開定位，點選附近店家
再也不怕找不到點數怎麼使用！
.
活動辦法 https://bit.ly/2ReHl5r
.
※活動贈送點數部分為限時點數
Top 3 Ad Creative of HAPPY GO
Ad Details ：
Headline ：免費冰淇淋來囉 🍦下載送150點
Text ：🍦 下載送150點，免費冰淇淋來囉 🍦
👉150點✨如何獲得❓
✅首次下載App送100點限時點數
✅HAPPY GO Pay綁定禮50點
.
打開定位，點選附近店家
再也不怕找不到點數怎麼使用！
.
活動辦法 https://bit.ly/2ReHl5r
.
※活動贈送點數部分為限時點數
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 97 | 97 | 97 |
| Popularity | 789 | 789 | 781 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan | Taiwan | Taiwan |
| Language | Norwegian | Norwegian | Norwegian |
Through the above analysis, we can see that the most effective channel for HAPPY GO in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free HAPPY GO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HAPPY GO, you can click the app name below to view related reports, or you can find more info in ASOTools.