Argos Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Argos’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Argos.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Argos
App Name : Argos
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,YouTube
Developer : Argos Ltd.
Publisher : Street View Live 2018 – Global Satellite World Map,Earth Map Live : GPS Tracking - Voice Navigation,营养健康早餐食谱,Multi Level Car Parking 6,私房菜菜谱大全离线版HD 教你烹饪制作营养健康的美食,月子餐 - 产后一个月恢复必备美食营养菜谱大全,Multiple Videos at Same Time,Monster Truck Parking Game Real Car Racing Games
Total creative ads during the time period : 3,496
Duration : 2,234
Popularity : 242,634
2. Argos’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Argos in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Argos in the recent period. As of 2020-09-07, among the Argos‘s ad creative, the Html category’s proportion is 59.04%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 40.96%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Argos’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 99.95%,
YouTube’s proportion is 0.05%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Argos‘s network with the most ads is Google Ads(Admob) and its proportion is 98.8%.
3. Top 3 Ad Creative Analysis of Argos
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Argos. We can see some advertising trends.
Top 1 Ad Creative of Argos
Ad Details ：
Headline ：Palram Greenhouses 🌱
Text ：
Top 2 Ad Creative of Argos
Ad Details ：
Headline ：Palram Greenhouses 🌱
Text ：
Top 3 Ad Creative of Argos
Ad Details ：
Headline ：Palram Greenhouses 🌱
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 157 | 157 | 157 |
| Popularity | 963 | 963 | 963 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Argos in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Argos’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Argos, you can click the app name below to view related reports.