Warby Parker Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Warby Parker's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Warby Parker.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Warby Parker
App Name : Warby Parker
Logo：
OS : iOS
Network : Audience Network,Pinterest,Facebook
Developer : Warby Parker
Publisher : Instagram,GulogGratis,Alarm Clock,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Facebook,Blur Photo Editor - Blur Image Background Editor,AirBrush: Easy Photo Editor
Total creative ads during the time period : 1,353
Duration : 750
Popularity : 194,914
Check ASO Keywords of Warby Parker
2. Warby Parker’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Warby Parker in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Warby Parker in the recent period. As of 2021-03-15, among the Warby Parker‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 44.94%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.06%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Warby Parker's the proportion of networks impressions are placed like this:
Instagram's proportion is 42.88%,
Facebook's proportion is 28.5%,
Audience Network's proportion is 19.85%,
Messenger's proportion is 8.77%,
's proportion is .
In the date of 2021-03-15, Warby Parker‘s network with the most ads is Instagram and its proportion is 31.46%.
3. Top 3 Ad Creative Analysis of Warby Parker
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Warby Parker. We can see some advertising trends.
Top 1 Ad Creative of Warby Parker
Ad Details ：
Headline ：Comfortable, breathable, & affordable daily contacts
Text ：Looking for new contacts? Our daily contact lenses are made from a super-moist material...
Top 2 Ad Creative of Warby Parker
Ad Details ：
Headline ：Mixed-material and lightweight
Text ：Vivid acetates meet lustrous metal in an alluring demonstration of artistry and technical skill.
Top 3 Ad Creative of Warby Parker
Ad Details ：
Headline ：Mixed-material and lightweight
Text ：Vivid acetates meet lustrous metal in an alluring demonstration of artistry and technical skill.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 346 | 187 | 187 |
| Popularity | 997 | 990 | 990 |
| Dimensions | 320 x 400 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 1 | 1 |
| Countries | Australia,Canada,United States,United Kingdom | United Kingdom,Australia,Canada,United States | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Warby Parker in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Warby Parker's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Warby Parker, you can click the app name below to view related reports, or you can find more info in ASOTools.