Arknights Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Arknights’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Arknights.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Arknights

App Name : Arknights

Logo

Arknights-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer : Yostar Limited.

Publisher : Pixel Block Gun 3D,Hi Flash Caller,Our dark lord-Sasuyu 2-TAP RPG,Pixel Survival Game 3,My cutie devil 【Free Otome games】,20 Billion Wives,Grow Zombie inc - Merge Zombies

Total creative ads during the time period : 1,935

Duration : 249

Popularity : 200,965

2. Arknights’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Arknights in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Arknights in the recent period. As of 2020-09-06, among the Arknights‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 75.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Arknights’s the proportion of networks impressions are placed like this:

Messenger’s proportion is 49.92%,

Instagram’s proportion is 49.8%,

Facebook’s proportion is 0.23%,

Google Ads(Admob)’s proportion is 0.05%,

’s proportion is .

In the date of 2020-09-06, Arknights‘s network with the most ads is Instagram and its proportion is 43.75%.

3. Top 3 Ad Creative Analysis of Arknights

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Arknights. We can see some advertising trends.

Top 1 Ad Creative of Arknights

Ad Details :

Headline :Experience the New!

Text :

Top 2 Ad Creative of Arknights

Ad Details :

Headline :Make your own way!

Text :Dear Doctor, our server is now open! Thank you so much for your patient waiting and continuous support. We wish you enjoy the brand new journey in Arknights! Take on the role of a key member of Rhodes Island, a pharmaceutical company that fights both a deadly infection and the unrest it leaves in it...

Top 3 Ad Creative of Arknights

Ad Details :

Headline :Make your own way!

Text :Dear Doctor, our server is now open! Thank you so much for your patient waiting and continuous support. We wish you enjoy the brand new journey in Arknights! Take on the role of a key member of Rhodes Island, a pharmaceutical company that fights both a deadly infection and the unrest it leaves in it...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 152 210 210
Popularity 960 924 920
Dimensions 400 x 224 1200 x 628 1200 x 628
Creative Type Video Image Image
Network Audience Network Facebook Audience Network
Related Ads 1 6 6
Countries Switzerland,Thailand,France,Netherlands,Brunei,Denmark,Australia,Finland,Singapore,United States,Norway,Iceland,New Zealand,Germany,Malaysia,Canada,United Kingdom Romania,Sweden,France,United States,Slovak,Slovenia,Poland,South Africa,United Kingdom,United Arab Emirates,Ecuador,Germany,Armenia,Portugal,Hong Kong,Japan,Colombia,New Caledonia,Ukraine Romania,Sweden,France,United States,Slovak,Slovenia,Poland,South Africa,United Kingdom,United Arab Emirates,Ecuador,Germany,Armenia,Portugal,Hong Kong,Japan,Colombia,New Caledonia,Ukraine
Language English English English

Through the above analysis, we can see that the most effective channel for Arknights in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Arknights’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Arknights, you can click the app name below to view related reports.