Otten Coffee Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Otten Coffee’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Otten Coffee.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Otten Coffee

App Name : Otten Coffee

Logo

Otten Coffee-SocialPeta

OS : iOS

Network : Google Ads(Admob),Audience Network,Instagram

Developer : Otten

Publisher : GulogGratis: Køb & sælg,YouCam Nails - Manicure Salon for Custom Nail Art,Bible,Treehouse Table,Fotor - Photo Editor & Collage,USA Weather forecast,もしゴリ 〜もしもゴリラに喧嘩を売られたら〜,Sweet Selfie Camera:Beauty cam,photoselfie editor

Total creative ads during the time period : 3,730

Duration : 350

Popularity : 192,992

2. Otten Coffee’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Otten Coffee in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Otten Coffee in the recent period. As of 2020-09-07, among the Otten Coffee‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 40.0%, Carousel category’s proportion is 10.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Otten Coffee’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 94.14%,

Instagram’s proportion is 5.86%,

’s proportion is ,

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In the date of 2020-09-07, Otten Coffee‘s network with the most ads is Google Ads(Admob) and its proportion is 90.0%.

3. Top 3 Ad Creative Analysis of Otten Coffee

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Otten Coffee. We can see some advertising trends.

Top 1 Ad Creative of Otten Coffee

Ad Details :

Headline :Single Origin biji kopi asli Indonesia

Text :Ngopi berkualitas bersama Otten Coffee dengan Single Origin pilihan asli Indonesia untuk Anda. Gratis ongkir* ke seluruh Indonesia, dapatkan voucher 200rb* untuk pengguna baru!

Top 2 Ad Creative of Otten Coffee

Ad Details :

Headline :Single Origin asli Indonesia

Text :Ngopi berkualitas bersama Otten Coffee dengan Single Origin pilihan asli Indonesia untuk Anda.

Top 3 Ad Creative of Otten Coffee

Ad Details :

Headline :Otten Coffee

Text :Temukan semua kebutuhan ngopimu dalam sekali klik dan dapatkan free voucher 100rb untuk pengguna baru! Daftar sekarang!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 53 53 26
Popularity 154 154 130
Dimensions 340 x 426 240 x 426 640 x 337
Creative Type Video Video Image
Network Instagram Instagram Instagram
Related Ads 2 2 1
Countries Indonesia Indonesia Indonesia
Language Indonesian Indonesian Indonesian

Through the above analysis, we can see that the most effective channel for Otten Coffee in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Otten Coffee’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Otten Coffee, you can click the app name below to view related reports.