Art Basel - Official App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Art Basel - Official App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Art Basel - Official App.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Art Basel - Official App
App Name : Art Basel - Official App
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : MCH Messe Schweiz (Basel) AG
Publisher : Love Poetry Photo Frames 2018,Trial Xtreme 4,Real Driving Sim,Poker Hands Quiz,Video Maker Photos With Song,Surah Ar Rahman + Urdu Terjuma,Catholic Songs of Praise
Total creative ads during the time period : 226
Duration : 385
Popularity : 17,376
2. Art Basel - Official App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Art Basel - Official App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Art Basel - Official App in the recent period. As of 2020-08-29, among the Art Basel - Official App‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-29, Art Basel - Official App’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 33.33%,
Instagram’s proportion is 33.33%,
Messenger’s proportion is 33.33%,
’s proportion is ,
’s proportion is .
In the date of 2020-08-29, Art Basel - Official App‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Art Basel - Official App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Art Basel - Official App. We can see some advertising trends.
Top 1 Ad Creative of Art Basel - Official App
Ad Details ：
Headline ：Here’s what galleries are bringing to Art Basel’s inaugural Online Viewing Rooms
Text ：From wall works by Haegue Yang to an optical sculpture by Leandro Erlich, here’s an Instagram sneak peek of what 17 of the 230+ galleries will present this week. #artbaselOVR
Top 2 Ad Creative of Art Basel - Official App
Ad Details ：
Headline ：Online Viewing Rooms: ‘Art Basel has paved the way for what’s to come’, says exhibitor
Text ：250,000 visited Art Basel Hong Kong’s virtual edition, which ran from March 18-25th. #artbaselOVR
Top 3 Ad Creative of Art Basel - Official App
Ad Details ：
Headline ：Art Basel Online Viewing Rooms: Curator Christina Li shares her favorites
Text ：10 artworks in our Online Viewing Rooms that curator Christina Li has her eye on. #artbaselOVR
Basic Info of Top 3 Ad Creative
|Dimensions||500 x 262||500 x 313||500 x 313|
|Countries||Canada,Australia,United States,United Kingdom||Turkey||United States,United Kingdom,Australia,Canada|
Through the above analysis, we can see that the most effective channel for Art Basel - Official App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Art Basel - Official App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Art Basel - Official App, you can click the app name below to view related reports.