Capital Press Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Capital Press's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Capital Press.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Capital Press
App Name : Capital Press
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : EO Media Group
Publisher : Instagram,Facebook
Total creative ads during the time period : 64
Duration : 1,097
Popularity : 6,350
Check ASO Keywords of Capital Press
2. Capital Press’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Capital Press in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Capital Press in the recent period. As of 2021-05-23, among the Capital Press‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Capital Press's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-23, Capital Press‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Capital Press
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Capital Press. We can see some advertising trends.
Top 1 Ad Creative of Capital Press
Ad Details ：
Headline ：Judge refuses to block Idaho salvage logging
Text ：Environmentalists have failed to persuade a federal judge to block the salvage logging of hazard trees burned during a 2016 wildfire in Idaho’s Boise National Forest.Over four months, the Pioneer Fire burned about 190,000 acres in the forest, including areas frequently visited by tourists. Th
Top 2 Ad Creative of Capital Press
Ad Details ：
Headline ：Brown signs an expansive order targeting climate change
Text ：Clearly our Governor has not yet heard enough from rural Oregon. I support our great Republican legislators and their efforts to represent our rural Oregon values. Portland liberal elites should not be dictating to rural Oregon "solutions" to the environment. Oregon's farmers and ranchers are the real "environmentalists", tending to the land that feeds America.
https://www.capitalpress.com/state/oregon/brown-signs-an-expansive-order-targeting-climate-change/article_16ca5434-6301-11ea-94fd-93861bb0e0dc.html
#fooddoesntcomefromgrocerystores #supportruraloregon #jasonatkinsonforcongress #timberunity #orpol
Top 3 Ad Creative of Capital Press
Ad Details ：
Headline ：Ex-NORPAC official claims executives got bonuses during bankruptcy
Text ：The former vice president of operations for NORPAC Foods claims he was shortchanged while other executives received bonuses despite the cooperative’s bankruptcy.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 682 | 221 | 143 |
| Popularity | 999 | 997 | 585 |
| Dimensions | 600 x 400 | 840 x 630 | 917 x 630 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada,United Kingdom,Australia | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Capital Press in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Capital Press's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Capital Press, you can click the app name below to view related reports, or you can find more info in ASOTools.