au PAY(旧 au WALLET) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the au PAY(旧 au WALLET)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps au PAY(旧 au WALLET).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of au PAY(旧 au WALLET)
App Name : au PAY(旧 au WALLET)
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : KDDI株式会社
Publisher : Instagram,Facebook,Gas Station: Car Parking Sim,Russian Cars Destruction Derby,Dododex: ARK Survival Evolved
Total creative ads during the time period : 363
Duration : 399
Popularity : 39,915
Check ASO Keywords of au PAY(旧 au WALLET)
2. au PAY(旧 au WALLET)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser au PAY(旧 au WALLET) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of au PAY(旧 au WALLET) in the recent period. As of 2021-03-15, among the au PAY(旧 au WALLET)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, au PAY(旧 au WALLET)'s the proportion of networks impressions are placed like this:
Yahoo's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, au PAY(旧 au WALLET)‘s network with the most ads is Yahoo and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of au PAY(旧 au WALLET)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of au PAY(旧 au WALLET). We can see some advertising trends.
Top 1 Ad Creative of au PAY(旧 au WALLET)
Ad Details ：
Headline ：お家の塗り替えは味波美装にお任せください！
Text ：施工実績1312件突破‼職人自慢の丁寧な仕事。1軒1軒真心込めて施工しています。
Top 2 Ad Creative of au PAY(旧 au WALLET)
Ad Details ：
Headline ：しつこい営業なし！お気軽にご相談下さい。
Text ：確かな知識と経験と技術で、お客様の大切なお家を守る塗装1軒1軒丁寧にご提供致します。
Top 3 Ad Creative of au PAY(旧 au WALLET)
Ad Details ：
Headline ：しつこい営業なし！お気軽にご相談下さい。
Text ：確かな知識と経験と技術で、お客様の大切なお家を守る塗装1軒1軒丁寧にご提供致します。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 201 | 201 | 201 |
| Popularity | 993 | 993 | 993 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for au PAY(旧 au WALLET) in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free au PAY(旧 au WALLET)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to au PAY(旧 au WALLET), you can click the app name below to view related reports, or you can find more info in ASOTools.