Coursera: Learn new skills Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Coursera: Learn new skills's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Coursera: Learn new skills.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Coursera: Learn new skills
App Name : Coursera: Learn new skills
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : Coursera
Publisher : Instagram,Facebook,AppLock,30 Day Fitness Challenge - Workout at Home,Learn English SS - British Eng (FREE),小说 - 全本,小说,大全
Total creative ads during the time period : 1,155
Duration : 2,125
Popularity : 142,140
Check ASO Keywords of Coursera: Learn new skills
2. Coursera: Learn new skills’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Coursera: Learn new skills in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Coursera: Learn new skills in the recent period. As of 2021-03-16, among the Coursera: Learn new skills‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 95.45%, Playable Ads category's proportion is 0.0%, Image category's proportion is 4.55%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Coursera: Learn new skills's the proportion of networks impressions are placed like this:
Facebook's proportion is 99.99%,
Pinterest's proportion is 0.01%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Coursera: Learn new skills‘s network with the most ads is Facebook and its proportion is 95.45%.
3. Top 3 Ad Creative Analysis of Coursera: Learn new skills
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Coursera: Learn new skills. We can see some advertising trends.
Top 1 Ad Creative of Coursera: Learn new skills
Ad Details ：
Headline ：Child Nutrition And
Text ：
Top 2 Ad Creative of Coursera: Learn new skills
Ad Details ：
Headline ：Child Nutrition And
Text ：
Top 3 Ad Creative of Coursera: Learn new skills
Ad Details ：
Headline ：80,000+ already enrolled
Text ：Kickstart your career in data science and machine learning with the IBM Data Science Professional Certificate, a program designed to help you get job-ready in about 3 months. Master new technologies as you cover a wide range of data science topics. Gain in-demand skills like Python, databases, SQL, data analysis and visualization, machine learning, and more Build a portfolio of data science projects, using real-world tools and data sets Get started today — no prior computer science or programming knowledge is needed Launch your career in data science today and get your first 7 days of learning for free!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,465 | 1,561 | 253 |
| Popularity | 1,000 | 1,000 | 952 |
| Dimensions | 600 x 337 | 960 x 540 | 1200 x 629 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Canada,Australia,United States,United Kingdom | Taiwan | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Coursera: Learn new skills in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Coursera: Learn new skills's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Coursera: Learn new skills, you can click the app name below to view related reports, or you can find more info in ASOTools.