Aura: Meditation & Sleep Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Aura: Meditation & Sleep's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Aura: Meditation & Sleep.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Aura: Meditation & Sleep
App Name : Aura: Meditation & Sleep
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Aura Health Inc.
Publisher : Instagram,Facebook,Hypnotherapy Healing,点泡泡 - Tap Tap Bubble,Brain Wave Therapy (Binaural),Bed Time Sounds - White Noise Sleep Sounds & Alarm
Total creative ads during the time period : 1,953
Duration : 782
Popularity : 157,252
Check ASO Keywords of Aura: Meditation & Sleep
2. Aura: Meditation & Sleep’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Aura: Meditation & Sleep in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Aura: Meditation & Sleep in the recent period. As of 2021-03-15, among the Aura: Meditation & Sleep‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Aura: Meditation & Sleep's the proportion of networks impressions are placed like this:
Instagram's proportion is 56.4%,
Facebook's proportion is 15.85%,
Audience Network's proportion is 15.84%,
Messenger's proportion is 11.91%,
's proportion is .
In the date of 2021-03-15, Aura: Meditation & Sleep‘s network with the most ads is Instagram and its proportion is 32.08%.
3. Top 3 Ad Creative Analysis of Aura: Meditation & Sleep
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Aura: Meditation & Sleep. We can see some advertising trends.
Top 1 Ad Creative of Aura: Meditation & Sleep
Ad Details ：
Headline ：Get Better Sleep Tonight 💤
Text ：
Top 2 Ad Creative of Aura: Meditation & Sleep
Ad Details ：
Headline ：Get Better Sleep Tonight 💤
Text ：
Top 3 Ad Creative of Aura: Meditation & Sleep
Ad Details ：
Headline ：Get Better Sleep Tonight 💤
Text ：** As loved by Apple (Best of 2017, #1 New Apps We Love), TechCrunch, Forbes, TeenVogue, and more! Aura: Reduce stress & anxiety, improve focus, and sleep better using daily mindfulness meditations, life coaching, stories, and music. All personalized to you based on your mood. Do you wish to cont...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 223 | 210 | 200 |
| Popularity | 999 | 998 | 997 |
| Dimensions | 320 x 400 | 320 x 400 | 1000 x 1250 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Azerbaijan,Algeria,Macedonia,Sint Maarten,Grenada,Saint Martin,Argentina,Korea,Burundi,Costa Rica,Albania,China,Philippines,Mongolia,Luxembourg,Hungary,Croatia,Senegal,Guam | Panama,Ireland,Austria,Somalia,Cook Is,Hungary,Burundi,Spain,Costa Rica,Latvia,Liechtenstein,Peru,Malta,Bhutan,Saint Lucia,Georgia,Curaçao,Gabon,Saint Pierre and Miquelon | Afghanistan,Guernsey,Marshall Is Rep,Grenada,Cook Is,Tuvalu,Latvia,Eq.Guinea,Barbados,Honduras,Mozambique,Samoa,Jordan,Bahamas,Austria,Canada,Bhutan,Belarus,Spain |
| Language | Dutch | Dutch | English |
Through the above analysis, we can see that the most effective channel for Aura: Meditation & Sleep in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Aura: Meditation & Sleep's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Aura: Meditation & Sleep, you can click the app name below to view related reports, or you can find more info in ASOTools.