Zara Home Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zara Home's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zara Home.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zara Home
App Name : Zara Home
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Inditex
Publisher : Instagram,Facebook,BF Mini Wiki,Learn Russian,Korean Food Recipes - 10k Recipes,Guest List
Total creative ads during the time period : 503
Duration : 790
Popularity : 63,099
Check ASO Keywords of Zara Home
2. Zara Home’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zara Home in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zara Home in the recent period. As of 2021-03-16, among the Zara Home‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.45%, Playable Ads category's proportion is 0.0%, Image category's proportion is 89.55%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Zara Home's the proportion of networks impressions are placed like this:
Instagram's proportion is 49.61%,
Facebook's proportion is 48.89%,
Messenger's proportion is 0.87%,
Audience Network's proportion is 0.63%,
's proportion is .
In the date of 2021-03-16, Zara Home‘s network with the most ads is Instagram and its proportion is 47.01%.
3. Top 3 Ad Creative Analysis of Zara Home
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zara Home. We can see some advertising trends.
Top 1 Ad Creative of Zara Home
Ad Details ：
Headline ：Fabric crossover strap slippers
Text ：The latest trends in textiles and decoration for your home in the new Zara Homecollection.
Top 2 Ad Creative of Zara Home
Ad Details ：
Headline ：Домашние тапочки из ткани с перекрестными деталями
Text ：Самые актуальные тенденции в текстиле и декоре для дома в новой коллекции Zara Home.
Top 3 Ad Creative of Zara Home
Ad Details ：
Headline ：Zara Home
Text ：Decorate Your Home With Our New Trends In Textiles And Home Decor. Shop Now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 135 | 135 | 72 |
| Popularity | 736 | 683 | 488 |
| Dimensions | 600 x 600 | 600 x 600 | 484 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 8 | 7 | 1 |
| Countries | United Kingdom | Russia | Australia,Canada,United Kingdom,United States |
| Language | English | Russian | English |
Through the above analysis, we can see that the most effective channel for Zara Home in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Zara Home's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zara Home, you can click the app name below to view related reports, or you can find more info in ASOTools.