Auto Trader: Buy and sell cars Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Auto Trader: Buy and sell cars's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Auto Trader: Buy and sell cars.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Auto Trader: Buy and sell cars
App Name : Auto Trader: Buy and sell cars
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Auto Trader
Publisher : Instagram,Facebook,AppBox Pro,Ant Smasher,Canasta - Card Game,Fotor - Photo Editor&Collage
Total creative ads during the time period : 4,161
Duration : 2,262
Popularity : 693,550
Check ASO Keywords of Auto Trader: Buy and sell cars
2. Auto Trader: Buy and sell cars’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Auto Trader: Buy and sell cars in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Auto Trader: Buy and sell cars in the recent period. As of 2021-03-14, among the Auto Trader: Buy and sell cars‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 13.47%, Playable Ads category's proportion is 0.0%, Image category's proportion is 81.61%, Carousel category's proportion is 4.92%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Auto Trader: Buy and sell cars's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.08%,
Messenger's proportion is 25.04%,
Audience Network's proportion is 25.03%,
Facebook's proportion is 24.85%,
's proportion is .
In the date of 2021-03-14, Auto Trader: Buy and sell cars‘s network with the most ads is Instagram and its proportion is 25.13%.
3. Top 3 Ad Creative Analysis of Auto Trader: Buy and sell cars
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Auto Trader: Buy and sell cars. We can see some advertising trends.
Top 1 Ad Creative of Auto Trader: Buy and sell cars
Ad Details ：
Headline ：Official Auto Trader App
Text ：Find Your Next Car
Top 2 Ad Creative of Auto Trader: Buy and sell cars
Ad Details ：
Headline ：Mercedes-Benz Atego
Text ：Find the perfect truck for you.
Top 3 Ad Creative of Auto Trader: Buy and sell cars
Ad Details ：
Headline ：Mercedes-Benz Atego
Text ：Find the perfect truck for you.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 310 | 138 | 138 |
| Popularity | 983 | 929 | 928 |
| Dimensions | 406 x 720 | 600 x 451 | 600 x 451 |
| Creative Type | Video | Image | Image |
| Network | Google Ads(Admob) | Audience Network | |
| Related Ads | 2 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | Canada,Australia,United Kingdom,United States | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Auto Trader: Buy and sell cars in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Auto Trader: Buy and sell cars's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Auto Trader: Buy and sell cars, you can click the app name below to view related reports, or you can find more info in ASOTools.